DITO Telecommunity’s digital marketing campaign, Galing DITO, continues to shine as a celebration of Filipino talent and excellence, winning two gold awards and a silver at the prestigious Marketing Excellence Awards 2024 (MEA).
The campaign earned gold in both Excellence in Social Media Marketing and Excellence in Multilingual Marketing, while also securing silver in Excellence in Brand Strategy. The Marketing Excellence Awards, a Singapore-based platform, recognizes outstanding marketing campaigns across Asia. The winners were selected by an independent panel of senior industry experts, making DITO’s win a significant milestone in celebrating Filipino creativity and talent.
Initially launched in 2022, Galing DITO returned this year with a focus on showcasing Filipino excellence by spotlighting emerging talents from diverse cultural backgrounds. The campaign featured an impressive lineup of artists, including Grace Palicas, a tattoo artist from Cordillera; Nhoda Muñoz, a miniature artist from Pampanga; Cid Cempron, a blacksmith from Central Visayas; Joneil Severino, a leaf artist from Eastern Visayas; Nurainie Ampatuan, a fashion designer from Bangsamoro; and Bea Vega, a surfer from Siargao.
This year’s movement is headlined by the fast-rising Pinoy pop boy group Alamat, known for their multilingual songs and members coming from different regions in the Philippines. They performed the official “Ang Galing DITO” music video, further elevating the campaign’s message. DITO Telecommunity is committed to creating new opportunities and platforms to further showcase and celebrate Filipino excellence through inspiring campaigns.
