Shopee shared extraordinary achievements from the recently concluded 11.11 Mega Pamasko Sale, with over US$1 billion global gross merchandise (GMV) achieved across various markets within a single day. One of the biggest sales of the year, Shopee brought together an array of exclusive promotions, incredible deals, and exciting activities, creating a shopping extravaganza that captured the hearts of consumers across the region. Filipinos ushered in the festive season enthusiastically, propelling Shopee Live to achieve an astonishing 33 times uplift in items sold.
Head of Shopee Philippines Vincent Lee said, “We are elated by the overwhelming response and record-breaking success of our 11.11 Mega Pamasko Sale. With exclusive deals and the allure of a million-peso prize, Filipinos are making their festive season shopping not just merry but potentially life-changing. We are grateful to our shoppers, sellers, and partners for their trust and support, and will continue elevating the platform for more rewarding shopping experiences.”
Sellers, brands, and affiliates witness a surge in sales this 11.11 Mega Pamasko Sale
● Shopee brought together many brands and sellers this 11.11, allowing them to showcase their products and offerings to a massive audience. Top sellers like Mumu and Rhian witnessed over 4 and 3.8 million in sales, respectively, on 11 November itself. In terms of Shopee Live, one top seller stream sold over 67K items, making over 1 Billion pesos in sales on 11.11 itself.
● The surge in sales reflected the robust support and trust consumers place in the Shopee platform, with Home & Living and Health & Personal Care taking the top spots as the best-selling categories this 11.11.
● In terms of affiliates, one top affiliate, @shopbackph_, achieved 1.2 Million in total sales on 11.11 alone, and sales generated by the affiliate links were five times higher than on an average day.
Shopping trends among Filipinos as they snatched the best deals
● Popular items like Organic Baby Wipes and Bear Brand Milk Powder emerged as the preferred choices for Filipinos this 11.11 as they tapped on the significant savings available.
● Shopee Live, with its incredible 70% off deals, was a hot spot for shoppers who redeemed over 12 Million vouchers, with items such as Maybelline Fit Me Fresh Tint with Vit C and 3D Vinyl Floor Stickers ranking as the top items sold.
Festive shopping frenzy as shoppers geared up for a chance at becoming a Millionaire
● Filipinos geared up for the year-end festive season on Shopee Live, marking a 33 times uplift in items sold on 11.11 as shoppers eagerly tuned in for a chance to win the grand prize of ₱1 Million.
● Over 1.2 million entries for Shopee Live Milyonaryo and an eight times uplift in new Shopee Live viewers ensued as users got excited to get a chance to strike it big.
