You may be able to replace a lost smartphone, but are you able to replace your personal photos stored on the device? Most people would agree that a device may be an expensive investment, but memories are priceless.
A Microsoft Asia survey gives some interesting insights on how consumers in Asia use cloud storage services today: 67% of consumers would rather lose their device than the content stored in it and 87% shared that it’s important for them to access their files, photos and videos from multiple devices.
The survey was conducted online with 481 respondents in four Asia Pacific markets to find out how familiar consumers are with cloud storage and how often they are using it. Users place importance on safeguarding their personal files and storing everything in one place while having access from a variety of devices. This explains the increased appeal for using cloud services like Microsoft OneDrive and Google Drive today. In fact, 87% of respondents polled said that they would prefer using a cloud service which works with all the devices they own today.
The survey also found that –
• 78 percent of respondents rely on a cloud service today to store documents, while 77 percent use it to store personal photos.
• 78 percent of respondents access cloud services on their mobile devices, which includes both smartphones and tablets.
• 76 percent of respondents would suffer negative impact if they lose their important personal documents such as a contract or a financial document. This rises to 86% with users’ loss of personal photos.
