Atome, Asia’s leading buy now pay later brand, recently announced the appointment of EJ dela Vega to lead its operations in the Philippines following the entry of Atome into the PH market earlier in October.
EJ has 10+ years of experience in tech startups, payment and telco operations, with a track record in building teams and scaling businesses, marketing and payments, both locally and internationally. EJ joins from leading Philippines telecommunications company Smart Communications, Inc., where he served as Vice President for Payments and Points. Prior to that, EJ was the Philippines Country Head for Deliveries at Grab, and was a launcher and Regional Operations Manager for Uber. EJ is a graduate of Management Engineering from the Ateneo de Manila University.
EJ dela Vega, General Manager for Atome Philippines, said: “I’m very excited to join Atome at this time and lead this exciting phase of growth in one of Atome’s newest markets. Atome can play a big role in powering the retail sector’s economic recovery as well as accelerating financial inclusion for the underbanked Filipino population. The global buy now pay later movement is about a smarter, better and more transparent way to shop and pay, and one in which both retailers and consumers win. My immediate focus will be building awareness for Atome as a buy now pay later product in the Philippines – one that is easy to use and understand, and free of any interest charges or service fees, and growing our local partnerships, marketing and operations teams to better support our merchant partners and enable their success.”
Atome launched in the Philippines last month, partnering with over 100+ online and offline retailers, including ZALORA, Agoda, Cole Haan, Aldo, Garmin, Anker, Giordano, Timex, Plains & Prints, Puma Select, Pretty Looks, New Era Caps, Watch Republic, Boozy and Timberland, across key shopping categories such as fashion, beauty, lifestyle and home and living, with more to come. Atome also recently signed a partnership with the Primer Group, with its brands such as TUMI, Rox, North Face, Bratpack, Columbia and The Travel Club soon accepting Atome as a buy now pay later option for interest free payments across their online channels.
Atome also announced its first-ever global celebrity brand ambassador, popular K-pop group ASTRO, as well as the launch of its #OwnTheExtraordinary campaign lasting until the end of the year. The campaign involves a series of online and offline interactive challenges, activities and promotions over 11.11, Black Friday, 12.12 and the Christmas shopping season to help stimulate year-end retail sales and recovery.
In October, Standard Chartered also announced a 10-year strategic partnership with Atome Financial, the holding company that operates Atome and other digital lending brands. The partnership includes USD500M in financing to expand Atome Financial’s regional ecosystem of merchants and customers.
David Chen, CEO of Atome, said: “We’re excited to welcome EJ to lead our operations in the Philippines. EJ’s leadership experience and knowledge in scaling businesses will be invaluable as we scale our Philippines operations and build on our rapid growth across Asia. We’re very excited to introduce a digital-savvy generation of Filipino consumers to a better and smarter way to shop and pay and give them access and affordability to quality products and services.”
To celebrate Atome’s launch in the Philippines, new users who download Atome’s mobile app will receive a PHP200 welcome voucher that can be used for their first purchase with a minimum spend amount of PHP500 across its online and offline merchant partners.
The Atome Philippines mobile app is available on the App Store and on Google Play. A media kit is available here.
