St. Peter Life Plans and Chapels, a deathcare services provider, launched its eStore, an online store offering casket options for its planholders and customers and a way to be able to reach them in all possible touchpoint. It is also designed to address changing customer preferences and behaviors especially now that the Covid-19 is still active.
“St. Peter has been undergoing continuous change even before the pandemic. We realized early on that we needed to transform and adapt to a world that’s rapidly turning digital,” said Victor Jose Tancinco, president and chief executive officer at St. Peter Life Plans and Chapels.
As people are now comfortable using technology and online engagement has become increasingly popular nowadays, these have transformed the deathcare industry to meet the new normal, and the reason eStore was conceived. “We recognize the need to engage to our current planholders and reach prospective clients in the digital space,” said Tancinco.
To avail of eStore services, Jonathan Vitangcol, senior vice president and chief operating officer-Life Plan at St. Peter Life Plans and Chapels, said “customers must visit the website, register and create an account to check all options for traditional plans. Once a decision on preferred plans or services was made, it’s time to add to cart the preferred services. When everything is in order and confirmed, the payment options can be accessed.”
Vitangcol said customers are allowed to check their account where a list of St. Peter life plans can be seen as well as click and explore their contract details. “We make sure that we are in touch with our clients. We treat them like family and close friends because there is death involved. We have to be compassionate.”
Vitangcol also notes that their plans are anti-inflationary, available at easy installments payments, and provide services in affordable prices. “What you buy now is the same plan that you will use in the future.”
The online store was conceived even before the pandemic in fulfillment of St. Peter’s mantra, “Kahit saan, kahit kailan, St. Peter maaasahan.”
“We would be able to provide more people with deathcare services that will not only make the idea of YODO (You Only Die Once) easier to fulfill, but also to make life more meaningful, letting you focus on important things to live for because YOLO or You Only Live Once,” said Tancinco.
