The digital space has evolved from being a simple information hub to a large-scale community that houses not only consumers, but businesses as well. With accelerated growth of digital transformation in the past months, it has only become more saturated as consumers started shifting from offline to online.
Businesses must now evolve not only to cater to the needs of their target audience, but to stand out, attract their attention, and ultimately engage with them. Consumers now look to brands to bring them engaging experiences, even in the virtual world. One way brands can do this is through an omnichannel approach.
Understanding the omnichannel approach
An omnichannel approach hinges on the idea of brands providing seamlessly integrated channels to reach out to their consumers. It does not just mean being on multiple channels; it means making sure that these channels — and the content brands put out on these channels — are interconnected.
According to top IT Solutions company Yondu, an omnichannel approach plays a pivotal role in providing a fast, convenient, and memorable experience in the now normal.
“It’s crucial to use multiple channels and ensure that these platforms are integrated to provide customers a seamless digital experience,” said Mon Hirang, Yondu’s Vice President for Enterprise Solutions. “An omnichannel approach boosts the synergy across all of the brand’s channels, enabling them to connect and engage with their audience in different ways. This increases the brand’s visibility, improves brand recall, and helps brands consistently deliver their message to the right audience.”
An omnichannel approach also helps brands understand the wants and needs of their consumers because it allows them to follow an active conversation with customers in any of their preferred messaging channels such as Viber, FB Messenger, SMS, and Email. They can then analyze the customer data, and know strategies that are effective, identify those that need to be enhanced, and how the brand can move forward.
Building connections through SMS
As people shift to digital, messaging platforms such as SMS have become timely and practical communication channels. More than sending a message, SMS is an efficient solution for brands to consistently engage with their consumers despite restrictions.
“With an impressive open rate of 98% and response rates reaching 48%, SMS makes an excellent option for improving customer engagement,” said Hirang. “For instance, brands can use an SMS blast to announce special offers and discounts, and confirm orders or send status notifications.”
To further explore this opportunity, Yondu created Mobile360 — a secure mobile messaging platform that empowers brands to connect with their consumers by allowing them to communicate their brand message to millions of people at a time.
Brands can choose from a variety of solutions to integrate into their strategies, from SMS polls that gather useful insights about consumers in the now normal to a two-way SMS feature that determines customers’ needs and preferences.
Additionally, Yondu helps brands monitor their campaigns in real-time and enhance their platform security through different tech integrations. Mobile360 is designed to help brands easily communicate and engage with their customers, both to spread awareness and maintain customer satisfaction through SMS. This comes at a time when businesses need to make their customers feel that they can continue to cater to their needs and provide meaningful experiences.
Mobile360’s latest upgrades include flexible plans for micro, small, and medium enterprises, as well as a rich media messaging feature. This allows brands to connect and engage with their consumers via SMS, Facebook Messenger, and Viber using a single platform. With Mobile360, brands can send unlimited chat blasts via Facebook Messenger and improve their campaigns by adding images, videos, voice messages, and links using Viber.
“By offering an omnichannel messaging service, we provide brands the opportunity to reach out to their consumers in multiple ways, both online and offline, and foster stronger relationships with each other. Omnichannel messaging also allows our clients to interact with a diverse audience in the now normal, creating different opportunities for growth,” shared Hirang.
