Filipinos have always been voracious consumers of digital media and the disruption caused by the current pandemic cements this reality even further. Between 2020 and 2021, the number of Filipino internet users increased by a reported 4.2 million (+6.1%). By January 2021, internet penetration in the country now stood at approximately 67%.
One of the most noticeable trends among Filipinos was the continued proliferation of mobile. The number of mobile connections in the Philippines in January 2021 was equivalent to 138.2% of the total population, owing to the fact that many Filipinos have more than one mobile connection.
SHAREit provides a quick and efficient way for users to share files – from music and videos, to heavier files and apps. The platform also offers gaming and content discovery, making SHAREit a one-stop shop for all entertainment needs. It has been so well-received by Filipinos that SHAREit is already in eight out of ten Android phones in the Philippines, and is the 8th most used app in the country.
Local brands and marketers – from those in traditional industries to mobile apps – can also use SHAREit as a platform for marketing and growth. Through SHAREit’s tailored solutions and capabilities, brands can run ads and targeted campaigns on the platform, allowing them to reach the platform’s billions of users globally. Ultimately, SHAREit enhances the digital marketing ecosystem by helping brands maximize their return on ad spend and drive user retention and growth.
The SHAREit group saw 2021 as a prime opportunity to expand and officially set up a local team in the Philippines, given the flourishing local mobile app ecosystem and the growth of the SHAREit app in the country. “SHAREit is just the right platform to answer the country’s growing tech and digital marketing needs,” said Philippines Country Director Lisa Dominguez.
