Smart Communications, Inc. (Smart) is putting the spotlight on its long-running community partnership and corporate social responsibility programs to inspire Filipinos to commit to “personal revolutions” to generate lasting positive impact to society.
The “Live Smarter for a Better World” is “one of the biggest initiatives produced by Smart advocating personal revolutions that inspire collective action,” said Smart Communications President and CEO and PLDT Chief Revenue Officer Alfredo S. Panlilio. “Being the country’s largest integrated telecommunications company has put us in the best position to give back to society, through CSR programs that leverage on our expertise, digital technology, and robust network – the fastest in the Philippines.”
“Going big doesn’t happen overnight. This is a big effort by the company to signify our work in improving customer experience. We have made a lot of investments to ensure that our service is world-class, and keep a strong focus on our north star, which is customer-centricity,” Panlilio added.
Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart, emphasized how big and small efforts can contribute to making a better world, highlighting the importance of Smart’s network and services in keeping Filipinos connected and empowered. “This is the driving force that has kept us going. It has always been in our DNA to serve and improve the lives of Filipino people—not just our customers,” she said.
Addressing questions from media, Lloyd Manaloto, Smart FVP for Corporate Marketing and Strategy, said the campaign’s message is that everyone can be a hero. “It’s a very powerful story–it’s all about personal revolutions and advocacies. When an individual pursues their advocacy and inspires other people to also follow, it becomes a collective. It becomes more powerful,” he said. “In that sense, everyone can become a hero.”
Smart Communities
Darwin F. Flores, Head for Community Partnerships at Smart, underscored Smart’s continuous mission of enabling communities using technology, especially in the areas of education and agriculture, which have been heavily impacted by the pandemic. Flores highlighted two of Smart’s Corporate Social Responsibility (CSR) programs, School-in-a-Bag and Buy Local campaign, which are solutions aimed at bridging the digital divide.
“School-in-a-Bag and Buy Local are just examples of how simple solutions can make a difference in the world. And we can do this together, forged by our connections, while also pursuing independent initiatives that help make our homes, our community, our country, and the world a better place to live in for us and for the future generations,” Flores said.
Flores also highlighted Smart’s efforts in helping students continue learning despite the challenges of the pandemic. “We are working very closely with the Department of Education to ensure quality learning continues despite a distance learning environment. Last year, we conducted an online forum to over 400,000 teachers across the country, on a disaster-resilient, low-cost yet effective teaching strategy that promotes independent learning. It is our contribution towards ensuring that No Learner Gets Left Behind during this crisis,” Flores said.
Over 75,000 student-beneficiaries
The School-in-a-Bag is designed to provide access to technology, connectivity, content, and a disaster-resilient pedagogy even for schools in remote areas without electricity. Each water-resistant backpack carries a laptop and pocket WiFi for the teacher and 10-20 tablets for the students, all pre-loaded with interactive, multimedia content accessible even if offline.
Through various initiatives implemented with PLDT and with the support of external organizations, Smart deployed 86 School-in-a-Bag packages in 2020 alone. Since its launch in 2016, close to 300 bags have been deployed, benefiting over 75,000 students and more than 2,500 teachers in last-mile communities. True to the company’s commitment to helping the Philippines attain the United Nations’ 17 Sustainable Development Goals, with SDG #4: Quality Education as a key area, education continues to be the flagship CSR program throughout the PLDT group, with a strong emphasis on digital literacy.
Championing Corporate ‘RICE’ponsibility, the “Buy Local, Buy Smart” initiative enjoins employees of PLDT, Smart, and its sister companies to buy their produce directly from local farming communities. By providing a sure and direct market for their produce, Smart is helping small-scale farmers earn more. Through the program, a sustainability fund for farmers is also established. For every purchase of rice from store.cropital.com, up to Php100 goes to funding their next planting cycle.
Since launching the online initiative in November 2020, 200 farmers have been supported with sales of more than Php 1.2 million from 27 tons of rice orders. The program is Smart’s contribution to Sustainable Development Goal #1 of No Poverty, especially for the marginalized farming communities.
Smart’s other initiatives also include building a culture of disaster resilience among communities with its #SafePH campaign, enhancing tourism through digital innovation with its Digital Tourism efforts, and preserving nature through mobile and communications technologies with its various environmental protection programs.
