Realme, a smartphone brand in South East Asia, announced its official arrival in the Philippines on November 29th. Established in May 2018, Realme aims to provide young people around the world with smartphone products that combine powerful performance and stylish design. The brand gives young people experiences that integrate “technology” and “style” to recognize and satisfy their deep desires for personalization and self-expression.
The brand achieved strong milestones such as 4 million smartphone sales in just 3 months in its start in India. While just half a year old, the brand now expands recently in Indonesia, Thailand, Malaysia, Vietnam, and now in the Philippines
With four smartphone products launched, Realme is building a following among young consumers. Its product is now not only one of the highest-rated mobile phone on Amazon India’s Best Sellers list (with a high score at 4.5 out of 5) and has also broken Flipkart’s mobile phone sales record set in India, becoming the fastest brand in the history of the country to break the million-sales mark.
Realme launches its full visual identity branding to provide new visual experience and emotional with young consumers. The “R” logo in “Realme Yellow” designed by Eddie Opara, partner and chief designer of world-renowned design consultancy Pentagram, is an artistic and impactful representation of both the Realme brand identity and its vision of being Proud to be Young, which the brand hopes will become a symbol of youth culture around the world. Additionally, the same designer is the leader who created innovative logos such as the brand identity change of Mastercard, Tiffany & Co., Windows 8 and MIT media lab.
Having invited industry-renowned experts to lead the brand identity upgrade, Realme expects to build brand awareness and strengthen emotional recognition among young people around the world, thereafter create an iconic visual representation of the youth.
Realme Philippines is set to unveil full information of its product lineup on November 29th. Customers are invited to join the Realme official social media pages via Facebook, Instagram, Twitter, and YouTube to be updated with the latest offerings from the munch anticipated brand.
“We have worked hard to prepare the Philippine launching of Realme Philippines, as early as now we will listen and understand the needs of Filipino consumers to provide appealing offers and campaigns,” said Jacky Chen, COO of Realme Philippines “We also aim to further push the growth of e-commerce in the Philippines through our product offerings and create the same effect we did in other South East Asian countries.”
The Realme Philippines community also named as the Realme Squad is now on the look for avid tech enthusiasts with passion towards technology to become Realme Squad Leaders. More than just providing information to co-community members, squad leaders will have the benefit of experiencing first the latest Realme devices and even propose their own community activities to be the pioneer of the brand.
Recently, Realme was held the hottest selling smartphone brand in South East Asia in the monumental 11.11 Online Shopping Festival. A testimony that Realme is adhering a unique approach to consumers, especially for the youth.
