ASUS Philippines strengthened its partnership with Operation Smile Philippines at the launch of the ZenFone 4 Series. In line with its tagline, “We Love Selfie & Wefie,” the campaign was entitled #4theSmile, which wishes to bring smiles to Filipinos who are affected by cleft lips and cleft palates by using selfies and wefies as a donation.
Beginning with the ZenFone 4 series, then expanding the #4theSmile campaign to the whole of the ZenFone family, and subsequently to every selfie and wefie taken, each selfie and wefie with the titular hashtag posted publicly on social media gets a peso donation that will support a medical mission of Operation Smile Philippines.
ASUS Philippines started with the 218 patients in Iloilo city, which is the biggest and most crucial mission of Operation Smile Philippines in the last five years. This time around, beneficiaries of a medical mission came from the QualiMed Hospital in Mundurriao, a healthcare facility founded by the Mercado General Hospital Inc. (MGHI) in partnership with Ayala Land Inc., in Iloilo City.
“When the selfie phenomenon started, it was easily deemed done for vanity’s sake. But here at ASUS Philippines, we believe differently. Our selfies and wefies are manifestations of self-love and love in general – and love is something to be shared with the rest of the world,” said product marketer for ASUS ZenFones, Mike Santos. “It was difficult, but it was definitely an amazing and humbling journey – to begin change by starting with our ZenFones and to see it bear fruit now.”
ASUS Philippines urges everyone to participate in the #4theSmile campaign as the partnership to raise 1,300,000 selfies and wefies until January 2018.
