GAC Philippines is strengthening its support for Philippine sports through a strategic partnership with Cignal TV and TV5, connecting the global mobility brand with Filipino fans across some of the country’s biggest basketball and volleyball leagues.
By teaming up with the official broadcast homes of the PBA Governors’ Cup, Premier Volleyball League On Tour and Invitational Conference, and UAAP Season 89 Men’s Basketball, GAC connects its lineup of smart, high-performance vehicles with some of the country’s most anticipated basketball and volleyball action.
Echoing the brand’s initials with its sports marketing campaign, Go Above Competition, GAC brings this mindset to life both on the court and on the road, accelerating its brand presence in the Philippine market through high-energy fan engagement.
Throughout the partnership, fans can look forward to GAC broadcast integrations, custom player features, and highlights celebrating game-changing plays. These activations are designed to bring GAC closer to millions of sports fans nationwide while extending the brand’s global sports marketing tradition to the Philippines.
The partnership also reflects how GAC vehicles support the varied lifestyles of Filipino sports fans and active families. From the all-electric AION V and AION UT, designed for smart and efficient everyday mobility, to GAC’s versatile lineup of MPVs offering space and comfort for families, teams, and their gear, the brand provides mobility that complements life both on and beyond the court.
The local initiative reflects GAC International’s global drive to align its core values of perseverance, teamwork, and innovation with the energetic spirit of athletics. In the automotive industry, building world-class mobility demands constant drive, precise engineering, and relentless self-improvement.
“Bringing our global sports marketing tradition to the Philippines is an exciting step as we deepen our roots in the country,” said Steven Wang, Senior Vice President of GAC International. “Sports embody energy, endurance, and relentless determination, which are values that lie at the very core of GAC’s brand DNA. Through this partnership with Cignal TV and TV5, we aim to inspire Filipino sports enthusiasts by bringing together the dynamic spirit of competition and our commitment to world-class mobility.”
Globally, GAC International’s sports marketing footprint spans top-tier athletic disciplines across multiple continents. GAC has served as an official sponsor for storied football clubs like Mexico’s Deportivo Toluca FC and Australia’s Sydney FC, while supporting cricket’s international Global Super League in the Caribbean and sponsoring major European golf events like the Rosa Challenge Tour in Poland. From backing official mobility fleets for China’s 15th National Games to sponsoring endurance events like the Bolivia Half Marathon, GAC consistently aligns its high-performance vehicles with the energy, teamwork, and competitive spirit of global sports.
