Fastly, Inc. announced it has become a participant of DIMPACT, the coalition of leading organisations working to align industry changemakers and policymakers around meaningful, science-based solutions that reduce the environmental impacts of serving digital media products.
As the first edge cloud platform provider to join the coalition, Fastly brings critical, real-world edge network data and infrastructure expertise and a transparent approach to emissions calculation and reporting to help major media, streaming, and publishing companies understand and optimise their digital carbon footprints.
“We’re thrilled to welcome Fastly to the DIMPACT initiative. Their participation strengthens DIMPACT’s ability to advance a more accurate, data-driven approach to measuring and reducing digital emissions,” said Jason Bell, Director at SLR Consulting and Executive Sponsor of DIMPACT. “Accurately calculating digital emissions requires a deep understanding of every hop data takes from the origin to the end-user device. Fastly’s expertise at the edge fills a crucial piece of the puzzle, moving the industry closer to a transparent, standardised blueprint for digital decarbonisation.”
Growing digital media consumption has made data delivery emissions a priority for many organisations addressing the impact of Scope 3 greenhouse gas (GHG) effects, which are the indirect emissions generated across a company’s value chain. DIMPACT equips industry decision-makers with trusted data, impactful insights, and accessible resources that inform reductions in the carbon footprint of delivering digital media products and acts as a catalyst for collaboration, aligning efforts and coordinating an industry where environmental impacts are shared by a complex system of players and participants.
“As digital content, including AI-generated traffic, continues to reshape the internet, we want to empower the digital media sector with the granular data and actionable insights needed for companies to understand and optimise their digital footprints. We are committed to industry-wide collaboration to ensure the internet of the future is not just faster and more secure, but also more sustainable,” said Eoghan Kelly, who leads Sustainability at Fastly. “We’re looking forward to collaborating with DIMPACT participants and supporting the industry in moving towards the decarbonisation of digital content distribution.”
