Asticom has been recognized with two Gold Stevie Awards at the Asia-Pacific Stevie Awards, underscoring its commitment to innovation in both customer service and human resources.
Asticom earned the Gold Award under Innovative Use of Technology in Customer Service for Other Service Industries, for its Intelligent Service Management initiative. At the heart of the initiative is a custom-built configuration within its project management tool, designed to make service operations more proactive and efficient. Through intelligent automations, the system reduces manual work and minimizes downtime. It can automatically detect issues, generate service tickets, route them to appropriate teams, and even resolve certain issues independently. In some cases, it can “self-heal” systems by addressing early warning signs before they escalate.
The company improved efficiency, reduced disruptions, and maintained high levels of customer satisfaction by incorporating automation and intelligent workflows.
Asticom also received a Gold Stevie® Award for Innovative Achievement in Human Resources, recognizing its Human Resources Transformation as a Strategic Model. The initiative reframed HR from a traditional support function into a strategic driver of culture, engagement, and sustainable performance. Central to this transformation was the operationalization of “malasakit” into a structured people framework that translates care, empathy, and shared ownership into everyday practice.
This also came to life through AstiCares, a flagship culture and engagement program that brings its values through visible, employee-led initiatives across the organization. It is complemented by Asticom’s Employer Value Proposition, the “Best of Both Worlds” approach, which balances the structure and stability of a corporate organization with the agility and entrepreneurial mindset of a startup – made possible by flexible work models, hybrid arrangements, and outcome-driven performance.
Asticom achieved strong employee satisfaction scores, reflecting a highly engaged workforce and a culture that inspires people in the organization.
“Receiving two Gold Stevies is a testament and an honor that speaks to the heart of our mission: helping businesses grow and improving people’s lives. By transforming the way we do business, we impact how our people deliver their work and serve our clients,” said Mharicar Castillo-Reyes, President and CEO of Asticom. “This recognition affirms that when we infuse intelligence into our operations, we empower our people to deliver world-class service with malasakit. We dedicate this to our partners and the Asticom team who make purposeful innovation possible every day.”
Together, the two Gold Stevie Awards affirm Asticom’s belief that operational excellence and human-centered leadership move forward together. By investing in intelligent systems and care-driven leadership, the company continues to strengthen service reliability for clients while building a workplace where people can thrive.
The Asia-Pacific Stevie awards are judged by an international panel of more than 250 executives, with winners selected from over 1,000 nominations submitted by organizations across the Asia-Pacific region.
