TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), earned multiple honors at the recent 2025 International Business Awards (IBA), which celebrate outstanding organizations and professionals worldwide.
At the 22nd edition of the IBA, TNT bagged a Gold Stevie for Brand Experience of the Year – Consumer for its groundbreaking TNT Petmaloop Challenge.
The campaign gathered content creators from all over the archipelago to feature highlights of their hometowns that give them ‘saya’ or joy using the micro-vlogging app TikTok. The campaign culminated in an uninterrupted stream that earned a Guinness World Records title for the Longest Travel Livestream after running for 26 hours, 15 minutes, and 29 seconds.
TNT also received a Silver Stevie® for Viral Marketing Campaign of the Year for its SIM Registration campaign, which blended creativity and humor in urging subscribers to register their SIMs on time.
The campaign immediately gained over 100 million views across social media platforms, with viewers organically sharing them for being entertaining and unskippable.
“These latest awards affirm TNT’s mission as a brand that champions everyday Filipinos not only through our affordable services but also through our creative and meaningful campaigns – powered by our award-winning network,” said Lloyd R. Manaloto, First Vice President at Smart.
TNT’s awards form part of the broader recognition received by the PLDT Group and Smart at the same awards, reflecting continued investments in network development, innovation, and customer-focused initiatives.
