PLDT Enterprise, together with ePLDT, brought together decision-makers from top retail brands for the Intelligent Enterprise Workshop for Retail, with sessions on Google Cloud’s AI solutions. The event showed how data-driven insights, AI readiness, and managed services can unlock innovation and help retailers reimagine day-to-day operations — from inventory management to customer engagement.
The workshop, designed for retail leaders including CXOs, CMOs, and IT managers, addressed pressing challenges such as fragmented data systems, scalability issues, and the growing demand for secure and compliant AI-driven data strategies. By applying technology into real-world retail contexts, the session emphasized how AI and managed services can personalize shopping experiences while optimizing operational overhead.
A Commitment to Retail Innovation
At the event, PLDT Enterprise reaffirmed its commitment to supporting the evolving needs of Philippine retailers. Through ePLDT’s expertise in managed services, the initiative highlighted how businesses can move beyond legacy systems toward scalable, secure, and future-ready digital infrastructure.
“Today’s smart retailer is embracing a new era of shopping, blending human touch with technology to deliver a more tailored consumer experience,” said Corinne Funk-Zablan, Customer Relationship Management Head at PLDT Enterprise.
Jerry Dy, Technology Solutions Consultant at ePLDT, added: “In today’s fast-evolving retail landscape, managed services play a critical role in enabling data-driven and AI-powered transformation. By providing scalable infrastructure, continuous optimization, and expert support, managed services empower retailers to focus on innovation — unlocking real-time insights, enhancing customer experiences, and accelerating intelligent decision-making across the enterprise.”
Real-world AI-powered Use Cases
Through live discussions and case studies, the workshop demonstrated how Google Cloud’s integrated data analytics and AI platform helps retailers break down data silos, deliver real-time insights, and personalize the customer journey. Real-world examples—such as AI-powered supply chain optimization, predictive inventory, and smarter in-store experiences—showed how these technologies translate into faster service, stronger customer loyalty, and more resilient operations.
Participants also learned how Google Workspace with Gemini supports employees in day-to-day tasks by reducing administrative workloads and fostering collaboration across teams.
Future-Proofing the Industry
The workshop highlighted that while many retailers still face barriers in AI adoption, ranging from infrastructure gaps and data quality and security to skill readiness, solutions such as managed services, modernized data warehouse, and AI-powered analytics provide a clear path forward.
By convening retail leaders, PLDT Enterprise and ePLDT are accelerating AI adoption and shaping a retail industry that is smarter, more secure, and more responsive to the everyday needs of modern Filipino consumers.
