Xtelify, a fully-owned subsidiary of Bharti Airtel (Airtel) housing all of Airtel’s digital assets and capabilities, today launched an AI-powered, future-ready software platform that will help telcos all around the world rid themselves of underlying complexity, focus on the customer, helping improve experience, lower churn, and raise ARPU. Addressing every layer of the telecom value chain, the solution comes with a converged data engine for AI-led insights and intelligence at scale, a Workforce platform for real-time task streamlining, and an experience platform for managing every element of the customer journey for a telco.
Xtelify signed a multi-year, multi-dollar partnership with Globe Telecom, as part of which, Xtelify will deploy its cutting-edge, next-generation, AI-powered advanced customer services platform, Xtelify Serve, in the Philippines. This will help Globe Telecom in elevating its customer experience at scale through omni-channel service assurance, streamlined internal processes, and intelligent data-driven operations.
Carl Cruz, Globe President and CEO, said, “At Globe, our North Star has always been our deep desire to help uplift the lives of Filipinos by creating meaningful, reliable, and human-centered experiences. This partnership with Airtel and Xtelify is a bold step forward in that aspiration, empowering us to serve our customers with greater empathy, intelligence, and speed.”
“By integrating Xtelify’s AI-powered Case Management Platform into our operations, we bring to life our commitment to best-in-class service across every journey, from the first touchpoint to final resolution. This transformation enables a more seamless and transparent experience for our customers, where concerns are addressed with clarity, accountability, and genuine care,” Cruz added. “We are proud to collaborate with Airtel and Xtelify, two like-minded partners equally committed to raising the bar for customer experience globally. Together, we are not just launching a platform, we are building a new standard for service excellence, one that helps bring our shared vision of a more admired and more customer-centric telco to life.”
Gopal Vittal, Vice Chairman and MD of Bharti Airtel, said, “It is a very pivotal moment in our history as we take our world-class, home-grown platforms of Airtel Cloud and software solutions to businesses in India and telcos all over the world. We are privileged to have signed a partnership with Globe. Within Airtel, we have been actively harnessing digital innovations at unmatched scale to transform our services and enhance customer experience at Airtel for many years now. This has involved powering over 590 million customer touchpoints and solving some of the most complex telecom challenges in the world.”
“All this is enabled by Airtel Cloud where all our applications run at a very compelling cost. Today, we are also excited to take our telco-grade, sovereign-cloud platform and help businesses in India innovate faster, scale smarter, and stay secure in today’s rapidly evolving digital landscape. All controls of our cloud will reside strictly within the country, ensuring zero possibility of any entity outside India being able to access any part of this data or its working,” Vittal added.
Xtelify also launched a sovereign, telco-grade cloud platform, Airtel Cloud. Tailored to handle 1.4 billion transactions per minute for Airtel’s own use in India, this sovereign Cloud platform is now being extended to meet the ever-evolving needs of businesses in India. Hosted on next-gen sustainable data centres with Gen-AI based provisioning and managed by 300 certified cloud experts, the highly secure and reliable Airtel Cloud offers IaaS, PaaS, and advanced connectivity and guarantees secure migration, effortless scaling, lower costs, and no vendor lock-ins.
