Brother Philippines and its sister company, Brother Industries (Philippines), Inc., reinforced their long-term environmental commitment by mobilizing 196 dedicated volunteers for their annual Coastal Cleanup on June 28, 2025, in Sitio Calumbuyan, Calatagan, Batangas. This initiative underscores the Brother Group’s dedication to sustainability and community well-being, especially as Brother Philippines celebrates its 25th year in the country.
Launched in 2022, Brother Philippines’ annual coastal cleanup has become a cornerstone of the company’s ongoing corporate social responsibility (CSR) efforts, carried out in vital partnership with the local government of Calatagan, Batangas.
This year’s endeavor saw 196 volunteers from both Brother Philippines and Brother Industries (Philippines), Inc. working hand-in-hand to remove approximately 160 sacks of trash from the coast of Sitio Calumbuyan.
Beyond the immediate removal of waste, the activity serves a dual purpose: it not only helps preserve the area’s fragile marine biodiversity but also significantly raises awareness about the urgent need for sustained, community-led conservation efforts.
The coastal cleanup activity stands in strong alignment with Brother Philippines’ global environmental advocacy and its commitment to the United Nations Sustainable Development Goals (UN SDGs), specifically SDG 13 (Climate Action) and SDG 14 (Life Below Water).
SDG 13 calls for urgent action to combat climate change and its impacts, recognizing that healthy oceans play a critical role in regulating the global climate by absorbing carbon dioxide. Meanwhile, SDG 14 aims to conserve and sustainably use the oceans, seas, and marine resources for sustainable development, emphasizing the protection of marine ecosystems from pollution.
By actively cleaning coastal areas and protecting marine life habitats, Brother Philippines directly contributes to mitigating plastic pollution — a major driver of climate change and a severe threat to aquatic ecosystems — thereby fostering a healthier planet for all.
“Our annual Coastal Cleanup is more than just an event; it’s a tangible expression of our deep-rooted commitment to the environment and the communities we serve,” said Glenn Hocson, President of Brother Philippines.
“Seeing 196 volunteers come together to dedicate their time and effort to this cleanup reaffirms our promise to create lasting, positive change. We believe that through collective action, we can ensure a sustainable future for generations to come,” Hocson added.
The Coastal Cleanup forms an integral part of Brother Philippines’ broader CSR portfolio, which includes programs such as the Green Project, which encourages customers to give back empty Brother ink bottles for responsible disposal; Brigada Eskwela, supporting educational infrastructure; and Lakbay Aral, providing beyond-the-classroom learning opportunities for students. As the company commemorates its 25th year of operations in the Philippines, the success of the coastal cleanup stands as a powerful testament to the company’s long-standing promise to foster positive, enduring change in the communities it proudly serves while remaining in its mission to protect the environment and inspire action for a cleaner and healthier future.
