TNT, the value brand of PLDT’s wireless arm Smart Communications, Inc. (Smart), extended all-out support for the major festivals in Leyte, spreading ‘Saya’ among festivalgoers through enhanced network connectivity and special promos.
Celebrated on the same day, Tacloban City’s Sangyaw Festival and Leyte Province’s Pintados Festival are religious and socio-cultural celebrations that showcase the vibrant cultures in the province and its people’s unwavering devotion to the Holy Child, Señor Santo Niño.
From music and sports to pageants, art, and religious festivities, the two celebrations filled the month of June with meaning and excitement, highlighting the region’s rich tradition and community spirit. Among the most anticipated events were the Sangyaw Festival of Lights dance competition and the grand ritual showdown of Pintados Festival.
With the recent expansion of Smart 5G sites in Tacloban City, TNT made it possible for festivalgoers and guests to stay connected and share their unforgettable festival moments as they were happening. The network also deployed sales booths, offering promos and freebies that completed the TNT Saya Fest experience of its customers.
TNT also enabled audience participation in the pageant competitions by powering the text-based voting system, which determined the winners of the TNT Choice Award.
“We are thrilled to join our KaTropas in Tacloban City and Leyte province in celebrating faith and culture. We at TNT will continue to strengthen our 5G network and services to make every festival season fun, memorable, and connected,” said Lloyd R. Manaloto, FVP and TNT Head.
PLDT and Smart’s continued enhancements of their network infrastructure and consistent support for festivals highlight the PLDT Group’s commitment to promoting local culture and tourism. These initiatives also align with the Group’s effort to expand access to the latest technologies like 5G, enable 5G for all, and level-up customer experience across the country.
