Caltex, marketed by Chevron Philippines Inc. (CPI), is strengthening its non-fuel retail (NFR) offerings alongside its continuous retail presence growth. The fuel brand partnered with PICKUP COFFEE, a brand founded in the Philippines.
This partnership presents a valuable opportunity to strengthen Caltex’s NFR strategy. By teaming up with PICKUP COFFEE, known for its premium, espresso-based coffee and exceptional customer service, Caltex can offer customers a rewarding coffee experience while they refuel. This collaboration is expected to drive more foot traffic to Caltex stations, increase revenue, and enhance the Caltex brand image. Additionally, the partnership aligns with the brand’s commitment to providing value-added services that improve the overall customer experience at Caltex.
Caltex is focused on building long-term partnerships based on trust and shared goals, understanding that lasting success comes from collaboration. The company believes that strong partnerships are crucial for creating value, encouraging innovation, and supporting sustainable growth. PICKUP COFFEE aligns with this philosophy, sharing Caltex’s commitment to working together for mutual success and creating a meaningful, long-term impact.
“PICKUP COFFEE is thrilled to partner with Caltex, as we both prioritize long-term relationships grounded in trust and shared success. This partnership reflects our commitment to working together to deliver exceptional value to our customers. We are excited about the possibilities this collaboration holds and eagerly anticipate the positive impact it will have on the customer experience,” said Francis Flores, Chief Executive Officer of PICKUP COFFEE.
“We truly believe that this partnership will help strengthen the brand’s presence and reputation even more, which is why we are excited for this partnership with PICKUP COFFEE. This collaboration will not only strengthen our presence but also provide customers with a more rewarding and seamless experience, showcasing our dedication to innovation, value, and sustainable growth,” added Billy Liu, General Manager and Country Chair CPI.
