Fresh off their victory in the first major Mobile Legends: Bang Bang (MLBB) tournament of 2025, ONIC PH continues to dominate the esports scene as nubia Philippines announced the championship team as its newest brand ambassador. This partnership aligns with the upcoming launch of nubia’s ‘Born To Win’ campaign, which will introduce the nubia Neo 3 series, nubia’s futuristic gaming smartphones designed to elevate every gamer’s experience.
Renowned for strategic gameplay in MLBB, ONIC PH has steadily upheld its elite reputation in the country’s esports scene since 2018. It is currently the MPL-PH defending champions and reigning M6 World Champions. The ‘legends’ that make up ONIC PH— Frince Miguel “Super Frince” Ramirez, Duane “Kelra” Pillas, King “K1ngkong” Perez, Jann Kirk “Kirk” Solcruz Gutierrez, Borris James “Brusko” Parro, and Jaylord “Hate” Gonzales, and their coaches– Anthony Dennis Senedrin, and Jeniel Bata-anon, seek to inspire more Filipino gamers to believe in themselves and aspire for greatness in every game. This mission aligns perfectly with nubia’s “Be Yourself” brand philosophy–nubia strives to empower the youth with more courage and passion to express, explore, and to ‘be yourself’.
Gavin Lian, General Manager of ZTE Philippines (Terminals), expressed excitement about this meaningful partnership, with ONIC PH enlisted as newest additions to the nubia Philippines family. “We are proud and excited to have ONIC PH represent our brand, as one of the most influential groups in the growing gaming community in the Philippines. Through our collaboration with ONIC PH, we aim to build long-lasting relationships with Filipino gamers, empowering them to pursue their gaming and esports aspirations with the support of our trusted, high-performance mobile devices,” he added.
nubia Philippines is shaping 2025 to be a year of purposeful partnerships and exciting smartphone releases. The brand continues to make bold strides in revolutionizing the Filipino smartphone experience, introducing powerful mid-range devices like the nubia Neo 2 and alongside accessible and reliable entry-level options such as the nubia Music and nubia V70 Design over the past year.
Standout player Duane “Kelra” Pillas shared, “For years, we’ve advocated for making competitive esports more accessible to Filipino gamers because we want more Pinoys to join us on the global leaderboards. Through nubia Philippines, we can now make this dream a reality— inspiring more Pinoy gamers to believe that they are born to win. This is our time.”
More recently, nubia Philippines unveiled its latest innovation, the nubia V70 Max, offering Filipinos a new and stylish companion for their digital-first lifestyle. This March, nubia Philippines is set to officially showcase the nubia Neo 3 series of gaming smartphones to the public.
