Lighting provider Signify, formerly known as Philips Lighting, hosted a distributors’ conference at Seda Manila Bay, with over 100 professional distributors ushering the firm’s “Race to Growth” campaign, a roadmap that merges breakthrough innovation with exceptional customer engagement.
Making 2025 a year of new product innovation and sustainable solutions, Signify is set to invest more in research and development to pioneer next-generation lighting and digital solutions. It will focus on meeting the evolving needs of customers in both emerging and established markets with the expansion of its distribution channels and harnessing data –driven insights. The lighting company will also conduct comprehensive training initiatives and enhanced after-sales support to empower professional partners, ensuring every client benefits from Signify’s technology.
One of Signify’s technologies was the expanded Philips SmartBright All-In range or luminaires that integrate three color temperatures and three lumen packages in one product. It simplifies selection, reduces costs, and ensures the right lighting every time. For contractors, this means faster project completion with adjustable lumen output and color temperature during installation, ensuring the right lighting without delays. For wholesalers, fewer SKUs mean lower costs and optimized inventory, while still meeting installer and contractor needs.
Signify also reaffirmed its commitment to innovation and excellence by partnering with the Mercedes-AMG PETRONAS F1 team. The partnership is set to drive new programs designed to enhance the overall customer experience for Signify Professionals, delivering cutting-edge solutions and elevated service that reflect both brands’ dedication to quality and sustainability.
Signify further underscored its commitment to its partner network by awarding its Top Partners of 2024 and renewing its partnership with all its partners for 2025. This gesture, formalized with signed certificates, not only recognized the exceptional contributions of its top performers but also affirmed the company’s dedication to a unified and collaborative future. Every partner now stands as a vital contributor to Signify’s shared journey toward innovation and excellence.
Raghuraman Chandrasekhar, country leader for Professional Business at Signify Philippines, emphasized that these partnerships are the cornerstone of the company’s journey. “Our partners are essential to our journey. Together, we are building a future based on thoughtful innovation and shared success,” he stated.
Looking ahead, Signify is set to deliver consistent value throughout 2025 by maintaining a balanced focus on innovation, sustainable growth, and enhanced customer experience. The company remains dedicated to providing high-quality lighting solutions that not only meet industry standards but also contribute to a greener, more sustainable future.
