The International Olympic Committee (IOC) announced a Worldwide Olympic Partnership with technology company TCL through to 2032. TCL will be the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
TCL products will drive new experiences for fans and athletes, from digital displays at the Olympic Games to household appliances in the Olympic Village. Through this new partnership, the organisations will also work together to bring the magic of the Olympic Games to billions of fans around the world through innovative marketing campaigns. TCL will play an important role as the IOC progresses its Olympic AI Agenda – including supporting fan and athlete experiences on site and at home. TCL will also support the “Athletes Moments” initiative at the Olympic Games allowing athletes to connect with loved ones around the world immediately after their competition.
As a result of the agreement, the IOC will redistribute the revenue it receives to provide financial support to sports organisations around the world, including every National Olympic Committee and their athletes, plus the Organising Committees for the Olympic Games and Youth Olympic Games until 2032.
IOC President Thomas Bach said: “The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world, and now is taking its ambition to inspire greatness to new heights as the Olympic Games are the greatest, most inspirational global sporting stage.
Li Dongsheng, Founder and Chairman of TCL, said: “We are honoured to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL has always striven to ‘Inspire Greatness’, which aligns with the Olympic spirit. The Olympic Games inspires billions of people around the world and through this partnership, TCL’s diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to fulfil its corporate social responsibility, support the Olympic sustainable development goals, and create a better future.”
TCL has supported sports around the world for decades through multiple partnerships. At the Olympic Games, TCL will enable new visual and lifestyle experiences by providing a range of intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, smart door locks, audio systems, projectors and TCL RayNeo smart glasses.
Founded in 1981, TCL is committed to “Building a Sustainable and Connected Future with Advanced Technology”, dedicated to empowering a smart, healthy lifestyle by enabling next-generation intelligent experiences. With 46 R&D centres and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive technology brand.
Jiří Kejval, Chair of the IOC Revenues and Commercial Partnerships Commission, said: “TCL is a global leader in its industry and is one of the world’s fastest-growing brands. The TOP Programme continues to offer the world’s leading brands and marketers an unparalleled marketing platform built on the global reach and the values of the Olympic Games. Testament to this is today’s announcement, as we bring TCL to the family of TOP Partners.”
