Globe Business is amplifying its commitment to empowering micro, small, and medium enterprises (MSMEs) by bringing its Saludo SME Roadshow to more communities, with events held in CAMANAVA and Iloilo. These roadshows aimed to address the unique challenges faced by MSMEs in these areas while equipping them with digital tools to thrive in an evolving business landscape.
Expanding its reach, Globe Business engaged MSMEs from key sectors such as retail, manufacturing, and logistics. The initiative served as a platform to explore tailored digital solutions and foster meaningful conversations on local business needs.
As MSMEs represent 99% of Philippine enterprises, Globe Business underscores the importance of localized approaches to drive sustainable progress.
Localized Solutions for Regional Challenges
Each roadshow reflected the distinct priorities of its host community. In CAMANAVA, Globe Business emphasized the urgent need for MSMEs to embrace digital tools. This included simplifying compliance processes like payroll management, improving internet access, and providing affordable technology upgrades for better efficiency.
Meanwhile, in Iloilo, with its thriving tourism, BPO, and agriculture sectors, Globe Business focused on how technology can boost connectivity in rural areas, expand access to digital tools, and help MSMEs scale their operations to contribute to regional economic development.
“By meeting MSMEs where they operate, we ensure our solutions are rooted in the real-world challenges they face. This hands-on approach allows us to act as a true partner in innovation, helping businesses navigate today’s competitive environment,” said KD Dizon, Head of Globe Business.
Empowering MSMEs Through Technology and Expertise
The events were enriched by insights from industry leaders who further discussed the transformative power of technology for MSMEs. In CAMANAVA, Philip Lirag, President of the Philippine Chamber of Commerce and Industry (PCCI) – Chamber of Malabon City, highlighted how digital tools can streamline operations, enhance productivity, and improve competitiveness. He stressed that technology adoption is crucial for MSMEs to thrive in today’s dynamic market.
In Iloilo, PCCI Director Jordan Toledo and Go Negosyo Executive Director Mina Sakram underscored how technology can be a key enabler for innovation, scalability, and resilience. They encouraged MSMEs to leverage digital solutions to capitalize on Iloilo’s strong economic growth and expand their reach.
Partnering for Progress
The roadshows also showcased innovative solutions from Globe Business’ technology partners, designed to address the diverse needs of MSMEs:
Google Workspace: This suite of cloud-based productivity tools—including Gmail, Google Drive, Docs, Sheets, and Meet—enables seamless collaboration and remote work capabilities. MSMEs can improve communication, document management, and team coordination, all while reducing the need for costly IT infrastructure.
Load Up Prepaid Load Distribution Platform: Load Up provides an efficient system for MSMEs in the retail sector to offer prepaid load services to customers. This platform diversifies revenue streams and enhances customer engagement by providing a convenient and in-demand service.
M360 Multi-Channel Messaging Platform: M360 facilitates targeted communication through SMS, email, and other messaging channels, enabling businesses to engage their customers effectively. MSMEs can leverage this tool to run marketing campaigns, send reminders, or provide customer support.
Globe Business offers a wide range of solutions for MSMEs, including these curated services designed to help enhance efficiency, productivity, and growth.
Through these roadshows, Globe Business reinforced its role as a key partner in MSME digital transformation, contributing significantly to the Philippine economy’s growth by enabling enterprises to innovate, compete, and succeed.
