PLDT Enterprise introduces ‘ROI’d to Success’, a digital series that highlights the inspiring journeys of local micro, small, and medium enterprises (MSMEs) on their road to success. The series aims to capture how Filipino MSMEs harness the power of digital tools to thrive in today’s evolving business landscape.
Each episode provides a deep dive into how MSMEs overcome challenges and achieve milestones through digital solutions. With a focus on real, customer-first stories, the series gives viewers an inside look at how businesses—spanning various industries—have transformed their operations through innovation and technology.
Inspiration for Your Success
The ‘ROI’d to Success’ series was born out of PLDT Enterprise’s campaign on empowering MSMEs by providing them a platform to share their stories of resilience, growth, and success. This initiative was developed to be more than a showcase of how businesses adapted to the digital age—it’s a celebration of their hard work and determination to succeed in an ever-changing environment.
“We at PLDT Enterprise are deeply committed to supporting our customers’ success. Through ‘ROI’d to Success,’ we aim to provide businesses, of any size, with the platform to share their remarkable stories of transformation and resilience. Our goal is not only to offer digital solutions but to be a trusted partner that walks with them in every step of their journey, helping them unlock new growth opportunities and achieve their full potential,” said Mitch Locsin, First Vice President and Head of Enterprise and International Core Business at PLDT and Smart.
“At PLDT Enterprise, we are committed to giving businesses the tools they need to succeed,” said Chet Alviz, Vice President and Head of Enterprise and International Marketing at PLDT Enterprise. “This series highlights the incredible stories of businesses that have embraced digital transformation and showcases how technology can drive success.”
Putting MSME Stories in the Spotlight
In ‘ROI’d to Success,’ the spotlight is on the MSMEs and their unique stories. PLDT Enterprise’s role as a digital solutions provider is that of a partner and enabler, helping these businesses achieve their full potential. The series introduces viewers to inspiring MSMEs during the first batch of episodes:
- NOMAD Café: A specialty coffee shop in Subic, Zambales that brought the authentic Spanish coffee culture to the Philippines. The episode delves into how NOMAD leveraged digital solutions from PLDT Enterprise to expand its reach, streamline operations, and foster a loyal community of customers.
- L.A. Bakeshop: A family-run bakery in Pampanga, known for its beloved Kapampangan Cheesebread, used PLDT Enterprise’s digital tools to scale its business, grow its online presence, and serve its customers efficiently across both physical and digital platforms.
- Sta. Ana Healthcare Plus Corporation: A medical distribution company from Pampanga, SAHPC took steps to digitize its services and operations, enhancing patient care and operational efficiency. Through PLDT Enterprise’s technology solutions, the company is able to expand its services to customers and patients in remote areas providing quality medical products and services and improved accessibility.
A Platform for Businesses to Share Their Journey
The series aims to further underscore PLDT Enterprise’s belief in supporting businesses of all sizes, especially MSMEs, which form the backbone of the Philippine economy. By providing this platform, PLDT Enterprise empowers MSMEs to share their inspiring stories of how digital transformation has helped them overcome adversity and drive growth.
“Our goal is to highlight the power of digital solutions and how they’ve changed the lives of business owners and their communities,” Alviz added. “We are committed to the success of every business we partner with, and we hope this series will inspire other MSMEs to explore the benefits of going digital.”
To maximize the learnings, the series is hosted by renowned journalist Karen Davila, whose engaging style and thoughtful interviews bring out the heart of each business’s story. Her role as the host of ‘ROI’d to Success’ adds a personal touch to the narrative, making it not just an educational experience but also an inspiring one. Through Karen’s interviews, viewers are taken on a journey that reveals the personal challenges, triumphs, and growth of each MSME.
PLDT Enterprise’s ‘ROI’d to Success’ is more than just a series; it’s the story of the resilience of Filipino businesses and a reminder that with the right tools and support, any business can thrive in the digital age. MSMEs and other business owners are invited to watch and learn from these powerful stories of transformation and success.
Watch the series and explore how PLDT Enterprise’s digital solutions can help your business reach new heights.
