Globe recently brought together 100,000 customers to spread joy to 917 underprivileged families through G-Gantic Goals, giving them a memorable Family Day with a surprise movie treat and a grocery and food package.
Backed by Globe Rewards, the initiative amplified the impact of National Family Week and showcased the spirit of unity among Globe customers and partners.
“The Filipinos’ innate bayanihan spirit has proven once again that when we come together for a shared cause, we can make a meaningful difference. Through G-gantic Goals, we have shown that even a single Rewards point can create a ripple effect for good. Globe Rewards points have become agents of positive change, helping alleviate hunger and advancing the country’s sustainable development goals,” said Jerome Patalud, Head of Globe Rewards.
G-gantic Goals, a new community engagement feature on the GlobeOne app, encouraged 100,000 Globe customers to use 1 Rewards point to unlock a family day for 917 families or 3,668 family members supported by the Hapag Movement, Globe’s hunger alleviation campaign.
Modeled after a gamified fundraising drive, G-gantic Goals displayed real-time progress of the collective effort through the GlobeOne app, motivating customers to invite others to join. The goal was achieved five days ahead of schedule.
“A huge thank you to everyone, especially to the 100,000 Globe customers who participated in the G-gantic Goal. Because of you, we achieved our goal of providing a family date for 917 families nationwide supported by the Hapag Movement,” said Saj Ocampo, Manager at Globe Rewards.
Culminating the first iteration of G-gantic Goals at the close of National Family Week, Globe hosted simultaneous events across the country, delivering G Day grocery packages with essential food items to beneficiary families.
To heighten the excitement, the families were treated to a special movie screening at Ayala Malls Cinemas, a first-time experience for many. Screenings were held in multiple Ayala Malls, including TriNoma and UP Town Center in Quezon City, Feliz in Pasig City, MarQuee in Pampanga, Ayala Center Cebu, and Abreeza Davao.
“Masaya po kami na napili kami para po mabigyan ng pagkakataon. Labis po ang kasiyahan namin na kahit papaano, nakapag-bonding kami. Yung isama mo ang isa, sapat na pero yung lahat kami is a big thing for us. Maraming-maraming salamat,” shared Yhanie Abajaof Hopeful Hearts Foundation.
“Sobrang saya ko po ng nalaman ito kasi I will have the time to bond with my family and also make new memories with them. Sobrang grateful po sa Globe at sa Tzu Chi,” said Jiezel Dalagan, a scholar at Tzu Chi Foundation, one of three participating Hapag Movement partners.
Other Hapag Movement partners whose support was invaluable in organizing the simultaneous family dates were Ayala Foundation and Scholars of Sustenance Philippines. Contributions from Ayala Malls Cinemas and Puregold Price Club, Inc. also played a vital role in making the day extra special for the families involved.
“The success of G-gantic Goals demonstrates how the power of collaboration and an innovative customer engagement channel can make a real difference and uplift communities. We are grateful to our customers who helped make our G DAY celebration even more meaningful,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer.
Customers looking to contribute can continue making direct donations via the GlobeOne app to Hapag Movement’s partner organizations including the UN World Food Programme, Ayala Foundation, Tzu Chi Foundation, Scholars of Sustenance, and Project PEARLS.
