The Digital Marketing Association of the Philippines (DMAP), the country’s center of excellence and innovation in digital marketing, has announced its strategic partnership with the Certified Digital Marketer (CDM) designed to offer program certifications to over 2,000 expected attendees at the Digital Congress (DigiCon) 2024 on October 15-16, 2024, in Newport City, Metro Manila.
For the first time in its nine-year history, DMAP will offer certifications at DigiCon, which annually converges professionals from marketing, advertising, business, academia, media, and innovation sectors.
Attendees can earn a certification of completion through this year’s focused tracks: ‘From Ecommerce to Digitally Enabled Commerce’ (Ecommerce), ‘From IMC to Customer-Centric Campaigns’ (Brand Building in AI Age), ‘From Digital Transformation to Business Evolution’ (Digital Transformation), ‘From Data Driven to Insight Driven’ (Analytics RPA and Data Science), and ‘From I to AI’ (Innovation Labs on AI).
Through this initiative, attendees can not only boost their knowledge but also enhance their professional credentials in the digital marketing world.
DigiCon REVOLUTION 2024 Co-chair Alan Fontanilla emphasizes the importance of upskilling for digital professionals, saying, “In today’s rapidly evolving digital landscape, the ability to continuously upskill is a necessity rather than a competitive advantage. DigiCon 2024 offers professionals the opportunity to stay ahead of emerging trends and transform their expertise into real, measurable business impact. With a focus on practical, industry-leading certifications, this year’s event ensures that attendees are equipped to lead in the digital revolution.”
The country is predicted to have a PHP 5 trillion injection in the country’s annual economic value by 2030 if digital transformation is leveraged fully.
The partnership aligns with DMAP’s commitment to address the widening digital skills gap in the Philippines. Despite the country’s digitally connected population, the local workforce remains challenged by a digital skills gap. The 2023 World Digital Competitiveness Ranking by the International Institute for Management Development (IMD) ranked the Philippines 59th out of 64 countries, with particularly low scores in knowledge and talent (63rd), technology (51st), and future readiness (59th).
Founded in the Philippines in 2008, CDM empowers professionals and organizations to equip themselves for the future of work with highly-rated and expert-led digital marketing training and certifications.
This initiative complements the government’s ongoing efforts to address the skills gap. The Philippine Digital Workforce Competitiveness Act (Republic Act 11927) aims to enhance the competitiveness of the workforce by promoting public-private partnerships and establishing an Inter-Agency Council involving industry stakeholders.
