At back-to-back ceremonies recently held in Taguig City, PLDT and its wireless unit Smart Communications Inc. hauled major awards for programs and initiatives in the areas of brand communications, corporate social responsibility, and human resources.
“Our awards underscore our commitment to provide lasting and positive impact to the customers, and to the communities that we serve. We thank the Marketing Excellence Awards for honoring our campaigns and programs promoting innovation and meaningful connections,” said Kristine A Go, Senior Vice President for Consumer Wireless Business at Smart.
“We thank the organizers of the HR Excellence Awards for these nominations—a testament to PLDT and Smart’s commitment to truly #MakeItMeaningful for our biggest resource, our people. These citations inspire us to do the work that we do—to continue to nurture an engaged workplace, and to foster a culture of collaboration and growth,” according to Gina P. Ordoñez, Chief People Officer, PLDT and Smart.
Excellent workplace practices
During their maiden foray at the HR Excellence Awards, PLDT and Smart bagged a gold award of Excellence in CSR Strategy for “PLDT and Smart Communities”, their umbrella shared value program that promotes the use of technology to bridge the digital divide in the areas of digital wellness, disaster resilience, education, inclusion, and livelihood.
The group also bagged a bronze award for Excellence in Diversity, Equity, and Inclusion for the effective implementation of programs and strategies aimed at creating a safe, welcoming and inclusive environment for all employees to thrive. The company reinforced campaigns for Women’s Month, Pride Month, and International Month for Persons with Disabilities which extended to talent processes like recruitment, training, recognition, and branding.
PLDT and Smart were also shortlisted under the Excellence in Learning and Development category, which recognizes an organization’s effective and innovative implementation of training and development programs. By revolutionizing its approach to scaled learning and development, the group successfully upskilled its workforce by completing over 205,000 learning content that generated over 350,000 learning hours. PLDT and Smart also launched specialized learning academies for targeted development, built an internal network of over 1,000 coaches, including 20 Certified Executive Coaches, and provided access to external training and world-renowned online learning platforms.
Innovative brand campaigns
For its “Visionaries” campaign that puts a spotlight on PLDT Enterprise customers who have turned their aspirations into successful businesses, PLDT bagged the gold award of Excellence in B2B Marketing at the recently concluded Marketing Excellence Awards. The same campaign also received a bronze award of Excellence in Communications and Public Relations.
Meanwhile, Smart also bagged major citations for brand initiatives in 2023. Smart bagged silver in the Excellence in Digital Marketing category for its SIM Registration Campaign. The customer education initiative, which has already gained numerous local and global citations, helped push Smart and TNT subscribers to come forward and register their SIMs.
Smart also bagged a bronze award for Excellence in Out-of-Home Advertising for turning the SM Mall of Asia (MOA) Ball into a giant basketball with a hoop, to drum up the excitement for the world’s biggest basketball tournament, FIBA. The outdoor installation not only highlighted the Philippines’ participation as one of the hosts of this historic event, but also the nation’s unmatched passion for basketball.
The HR Excellence Awards and Marketing Excellence Awards are organized annually by leading publications of Lighthouse Independent Media, and celebrate the exceptional accomplishments and innovations within the dynamic landscape of marketing and human resources management in the Philippines.
