TCL, a global player in consumer and one of the world’s top two TV brands, is reinforcing its commitment to innovation and improving daily life through advanced technology. While maintaining its strong position in the TV market, TCL is now actively pursuing leadership in the complete smart home solutions space, encompassing air conditioners, washing machines, refrigerators, and audio equipment.
Under the guidance of newly appointed CEO Peter Chen, TCL is setting a new standard in home living. “My vision is to solidify TCL’s presence in these categories, ensuring that we not only continue to innovate but also enrich the lives of consumers worldwide. As we expand globally, my goal is to ensure that TCL remains one of the top innovators in consumer appliances, continuing to meet and exceed the evolving needs of our customers.”
With nearly a decade of experience at TCL, Chen has witnessed the company’s evolution from a rising star to a dominant force in the TV market. His contributions have been instrumental in building market share and establishing TCL as a recognized leader. But Chen’s goals for the company go far beyond its current successes.
This year, TCL is prioritizing global expansion and continued product innovation. The company’s advanced technology is revolutionizing home appliances, offering superior comfort, convenience, and efficiency, as exemplified by the TCL White Lines category. TCL has already achieved remarkable success in this area.
As of May, TCL has achieved the top position in terms of volume sold within the air conditioner market. Furthermore, they have secured the No. 1 spot in the split-type category for both ytd 2023 and 2024 in retail stores, according to market research conducted by TRS Research.
In the refrigerator category, TCL have tailored their offerings to cater to various market niches, with the top-mounted models capturing significant market share. This targeted approach has allowed TCL to meet diverse consumer needs effectively.
While in the washing machine segment, TCL has made a significant impact by offering a diverse and high-quality product lineup. Their focus on high-end top-load models, coupled with competitive pricing, has been a key factor in their success. Likewise, they’ve also provided a broad range of options, including both top-load and twin-tub models, catering to various customer needs and preferences.
TCL’s focus on delivering superior technology that fits seamlessly into everyday life with consumers. As a result, TCL earned the No. 1 share in front-load washing machine sales in retail stores in the Philippines based on cumulative market share data from the beginning of 2023 through June 2024 based on TRS Research data. This accomplishment reflects TCL’s commitment to delivering superior products that meet the needs of their customers while maintaining affordability and quality.
“These targeted strategies have been instrumental in fueling our market share growth, reflecting TCL’s commitment to innovation and customer satisfaction across all Whitelines categories,” Mr. Chen enthuses.
As part of the strategy, TCL is not only committed to global growth but is also leading the charge in sustainability and environmental stewardship. Just this year, they are integrating advanced energy-saving technologies into their appliances to help consumers reduce their energy consumption and lower their utility bills. The goal is to not only enhance the efficiency of their products but also to support their customers in making eco-conscious choices.
“Our dedication to sustainability drives us to continuously push for eco-friendly designs and practices that minimize our environmental impact. We believe in leveraging innovative technology to improve people’s lives, solve everyday problems, and bring joy to families. By focusing on these principles, we aim to inspire and empower individuals to pursue greatness while creating a safer and healthier world for everyone,” Mr. Chen continues.
Elevate your everyday home with TCL White Lines Appliances to experience comfort, efficiency, and a cooler significant way of living.
