EastWest Bank officially introduced the new EastWest EasyWay App, a mobile banking platform designed to streamline and elevate the banking experience of today’s Filipinos.
The launch of EasyWay is a major milestone in the build-up to EastWest Bank’s 30th-anniversary celebration, which kicked off this August and will run through July next year. It highlights the bank’s continuous drive for improvement, always striving to exceed the expectations of its valued customers.
EasyWay represents another important step in EastWest’s ongoing efforts to deliver customer-focused and up-to-date banking services. It is part of a broader digital ecosystem that includes EasyBiz, Komo, ESTA, and EastWest Pay, reflecting the bank’s holistic approach to addressing diverse customer needs with advanced solutions.
Jerry Ngo, CEO of EastWest Bank, shared his enthusiasm about the new app, noting that “EasyWay is more than just a banking app; it’s a clear demonstration of our efforts to make banking simpler and more accessible for our customers. As we mark our 30th anniversary, we are thrilled to present this intuitive tool that will redefine how our customers engage with us.”
Transforming Banking for the Modern Generation
The EasyWay App is set to revolutionize how customers manage their finances, offering a user-friendly interface and a suite of easy-to-use features that cater to the demands of today’s fast-paced lifestyle. Whether you’re navigating your early career, balancing the needs of a growing family, or preparing for retirement, EasyWay adapts to each stage of life, ensuring that banking seamlessly integrates into your daily routine. With EasyWay, banking no longer disrupts one’s busy schedule but complements it, allowing customers to focus on what truly matters in life.
Donny Pangilinan, a popular Filipino actor, singer, and influencer known for his work in television and film, was chosen to be the face of EasyWay because of what he represents. He is part of the Gen Z generation that is hardworking, intentional, and acts with purpose. As an actor and business owner dedicated to his craft and advocacies such as financial literacy, the Bank sees him as a fitting representation of EasyWay to the younger, modern, up-and-coming markets it would like to reach.
As part of the EasyWay launch, EastWest Bank also introduces the tagline “Sit, Bank, and Relax,” embodying the essence of what the app offers. This tagline reflects the app’s promise to make banking a seamless, hassle-free experience, allowing customers to manage their finances effortlessly. By integrating advanced digital features with a user-friendly interface, EasyWay ensures that customers can take control of their banking needs without the stress and time-consuming tasks traditionally associated with financial management. Be it paying bills, transferring funds, or managing loans, EasyWay streamlines these tasks, allowing customers to concentrate on what truly matters in their lives—relaxing and enjoying the peace of mind that comes with secure, efficient banking.
“EasyWay represents a new era in banking where convenience and efficiency are paramount,” said Harvey Libarnes, FVP and Chief Digital Products and Channels Officer of EastWest Bank. “We are excited to offer our customers the latest tool that not only meets but exceeds a modern-day customer’s expectations in digital banking.”
Key Features of EasyWay
- Seamless Account Management: Access and manage your accounts anytime, anywhere. Monitor your balances, view transaction history, and transfer funds with just a few taps.
- Efficient Bill Payments: Pay your bills effortlessly through the app. Whether it’s utilities, credit cards, or other services, EasyWay streamlines the payment process.
- Secure Transactions: EasyWay employs advanced security measures to ensure all your transactions are safe and secure.
- Loan and Credit Card Management: Manage your credit card and track your repayments with ease, all within the app.
- Customer Support: The app offers 24/7 customer support to assist you with any banking needs.
Upcoming Features
EastWest Bank is also excited to announce several upcoming features for the EasyWay App, designed to further enhance the banking experience:
- Wealth Management Tools: Exclusive Wealth Theme platform tailored for EastWest Priority members, robust Portfolio Management services, seamless eForex capabilities for USD to PHP and PHP to USD transfers within a client’s own accounts, and an intuitive interface for viewing investments.
- Mobile Check Deposit: Simply take a clear photo of the front and back of the check, enter the check amount, confirm the details, and submit. The app processes the deposit, eliminating the need to visit an EW Store, and provides a confirmation of the transaction.
- Credit Card Management: Instantly Lock or Unlock your EastWest credit cards for enhanced security, view real-time Credit Card transactions, and conveniently apply for EastWest Supplementary Cards directly through the app.
- Credit Card and Personal Loan Application: To strengthen new-to-bank and cross-selling initiatives, existing and new customers can conveniently apply for a credit card and personal loan directly through the app.
- QR Fund Transfers and Payments: Easily transfer funds or make payments by scanning a QR code, ensuring accuracy and security for all transactions.
