No matter what the age, digital commerce platforms offer individuals the opportunity to achieve entrepreneurial success. One business experiencing significant growth through these channels is Tala by Kyla, a jewelry brand based in Antipolo City. Founded by Kyla Cañete at the age of 18, Tala by Kyla has utilized TikTok Shop and other digital tools to expand its reach and engage more deeply with its customer base.
Tala by Kyla, known for its originally designed and meaningful accessories, has been making waves in the local market since 2018. The brand’s mission to remind customers that they are “Made to Shine” resonates deeply with its community.
“What makes Tala by Kyla uniquely Filipino is that most of our designs are proudly created by our team, and many of our employees come from the same community,” Kyla shared. “When you buy local products, you’re not just helping a little girl’s dreams, but you’re also helping a lot of families. You’re really helping a community grow.”
Authentic Connections Through Live Selling
Live selling on TikTok Shop has been a pivotal development for Tala by Kyla. The platform allows Kyla to engage with her audience in real time, fostering a sense of authenticity and trust that are crucial for the brand’s growth.
“The extra boost TikTok Shop and the livestream give us is amazing. I get to engage more with my customers. It feels like chatting with friends when I go live. If you want your brand to grow, you have to be authentic and genuine. Customers need to feel that from you to trust you,” Kyla said.
Kyla’s approach to leveraging TikTok Shop highlights a broader trend where local businesses use digital platforms to reach wider audiences and enhance customer interaction. TikTok Shop’s diverse sales channels and interactive features provide businesses with the tools needed to thrive in a competitive market.
Maximizing Opportunities on TikTok Shop
The unique features of TikTok Shop, such as multiple sales channels, have also been instrumental in Tala by Kyla’s success. “The best thing for me is the many avenues you can explore,” Kyla explained. “You can sell through live sessions, showcase videos, or short clips. There are so many possibilities. If you’re diligent in creating content and going live, your sales will grow. TikTok Shop also rewards those who put in the effort.”
Tala by Kyla’s story underscores the power of community and authenticity in building a successful brand. By harnessing the capabilities of TikTok Shop, Kyla has expanded her customer base and created a space where genuine connections can flourish.
“It’s not just about the money,” Kyla claimed. “At the end of the day, there has to be heart in what you do.”
