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Samsung integrates AI in its TV products; unveils AI-powered Samsung Neo QLED 8K AI TVs

“As the global leader for TV, Samsung is driven to innovate and design products geared towards a new standard of home entertainment for consumers,” shared Chris Almazan, head of Audio and Video at Samsung Electronics Philippines. “With AI emerging as one of the most powerful technologies, Samsung once again redefines premium by harnessing the possibilities AI has to offer.”

Samsung takes television technology to new levels by integrating Artificial Intelligence (AI) in TV products that they produced. In its recent event, the company unveiled a lineup of new-generation of AI-powered Samsung Neo QLED 8K AI TVs, and audio devices geared towards enhancing the viewing experience of users while at the same time, monitoring and saving energy consumption.

“As the global leader for TV, Samsung is driven to innovate and design products geared towards a new standard of home entertainment for consumers,” shared Chris Almazan, head of Audio and Video at Samsung Electronics Philippines. “With AI emerging as one of the most powerful technologies, Samsung once again redefines premium by harnessing the possibilities AI has to offer.”

Powered by Samsung’s most innovative processor NQ8 AI Gen3 processor with 512 neural networks, the Neo QLED 8K AI TV optimizes both picture and sound to deliver the 8K experience with a neural processing unit twice as fast as that of the previous processor. Now, upgraded with eight times more powerful than before, this processor works in three areas: AI Picture, AI Sound, and AI Optimization.

The AI TVs also boast of 8K AI Upscaling Pro technology which automatically enhances any content to the nearest 8K picture quality. With Quantum Matrix Technology that brings out accurate ultra-fine light and boosted with AI Motion Enhancer Pro, the Neo QLED 8K AI TV ensures the motion of objects is captured with unparalleled smoothness and precision. Further maximizing the power of AI, the Neo QLED can adapt to the brightness of its content and surroundings, giving users an elevated sensory experience tailored to their viewing pleasures.

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Users can enjoy premium AI home entertainment when their Neo QLED 8K is paired with 2024 Q-Soundbar. With Q-Symphony, the TV’s eight speakers and the soundbar’s 22 speakers play together in harmony powered by Dolby Atmos and DTS:X.

The Neo QLED 8K AI TV also features AI Customization Mode which automatically adjusts picture settings to users’ preferences, and AI Energy Mode that gives energy saving benefits for Samsung products. Aside from AI TVs and Q-Soundbar, the 114” Micro LED that offers impressive picture quality in an ultra-premium design, and Music Frame, a customizable speaker equipped with powerful audio that plays users’ favorite tunes while framing their favorite printed photos, were also introduced in the event.

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