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Sony Electronics introduces new range of BRAVIA Theater home audio products

The new BRAVIA Theater line-up includes the BRAVIA Theater Bar 9 and BRAVIA Theater Bar 8 soundbars, BRAVIA Theater Quad surround system, and the BRAVIA Theater U neckband speaker. With BRAVIA Theater, users can experience exceptional acoustic performance and precise room filling audio to bring cinematic sound to their homes.

Sony Electronics Inc. today introduced a new line of home audio products under the new BRAVIA Theater name with the redefining of BRAVIA as a brand for watching movies to provide the ultimate home cinema experience. The new BRAVIA Theater line-up includes the BRAVIA Theater Bar 9 and BRAVIA Theater Bar 8 soundbars, BRAVIA Theater Quad surround system, and the BRAVIA Theater U neckband speaker. With BRAVIA Theater, users can experience exceptional acoustic performance and precise room filling audio to bring cinematic sound to their homes.

BRAVIA is designed to enhance the authenticity of cinematic content, delivering impressive picture and sound at home as the filmmakers intended. By unifying TVs, soundbars, and other home audio technologies under the single brand, BRAVIA, Sony aims for customers to have a simplified home theater setup to enjoy the ultimate cinematic experience of immersive picture and sound. The matching features and design of BRAVIA TVs and BRAVIA Theater home audio products make it easier for consumers to choose their ideal combination of products to complete their home theater.

“Sony has been operating at the heart of the film industry for decades and has unique positioning with their experience in film creation, professional production equipment, and distribution. We want to bring that expertise to consumer’s homes by integrating it into our new BRAVIA TVs and BRAVIA Theater home audio devices,” said Yoshihiro Ono, Head of Home Entertainment Business Unit, Sony Corporation. “We are excited to launch these new products and for consumers to have an upgraded cinematic experience in their homes.”

Key technologies and features of the BRAVIA Home Audio Products:
The BRAVIA Theater Quad is Sony’s flagship home theater surround sound system that brings movies to life. It hosts a revolutionary design that compliments any space, 16 total speakers and heart pounding bass with an optional wireless subwoofer. Sony’s new soundbars BRAVIA Theater Bar 9 with 13 total speakers and BRAVIA Theater Bar 8 with 11 total speakers, will transform any space into a movie theater. For a personal audio experience, BRAVIA Theater U provides immersive surround sound with freedom for users to adjust the volume to their individually preferred level.

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BRAVIA Theater Bar 9, BRAVIA Theater Bar 8, and BRAVIA Theater Quad host Sony’s proprietary 360 Spatial Sound Mapping technology, generating multiple phantom speakers in locations even when no physical speakers are present. 360 spatial sound experience is optimized for a specific home setting, with a wide sound field that surrounds listeners with audio from various directions mirroring the cinema experience, no installation needed. BRAVIA Theater Bar 9 and BRAVIA Theater Bar 8 you can enjoy 360 Spatial Sound Mapping using just a single soundbar, while BRAVIA Theater Quad can realize wider surround sound with four slim speakers. 

BRAVIA Theater Bar 9, BRAVIA Theater 8 and BRAVIA Theater Quad are compatible with the Sound Field Optimization, which automatically adjusts and tunes each speaker based on the layout of the room to help find the optimum location to place the system to feel the impact of cinematic sound at home. Additionally, when users combine BRAVIA TVs and BRAVIA Theater products, the Acoustic Center Sync function fuses the sound of the TV’s speakers and the soundbar seamlessly, creating a cinema-like experience where the sound appears to come directly from the TV screen.

BRAVIA Theater home audio products are compatible with the 2024 BRAVIA TVs new Voice Zoom 3 feature that recognizes human dialogue through an AI algorithm and amplifies or reduces its volume so even small dialogue sounds loud and clear. Settings for Voice Zoom 3 and the BRAVIA Theater audio product line connected to BRAVIA TVs can be operated using the new BRAVIA Connect App (formerly Home Entertainment Connect App).

Sony’s new BRAVIA Theater U neckband speaker delivers immersive sound that surrounds your ears for open-air yet personal listening. Users can experience immersive cinema at a high volume without having to worry about their surroundings and enjoy enveloping Dolby Atmos sound when paired with Sony’s compatible BRAVIA TVs with 360 Spatial Sound. Connect two BRAVIA Theater U speakers to a single TV or other devices using the Speaker Add function.

Compatible with IMAX Enhanced and Dolby Atmos:
BRAVIA Theater Bar 9, Bar 8, and Quad not only support industry-standard audio technologies including Dolby Atmos immersive audio and DTS:X, but also have IMAX Enhanced certification.

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“We’re excited to bring audiences an unrivaled cinematic experience in the home and beyond with Sony’s new BRAVIA IMAX Enhanced certified TVs and BRAVIA Theater home audio products,” said Vikram Arumilli, SVP and GM, Streaming and Consumer Technology at IMAX. “IMAX Enhanced is designed to preserve and enhance filmmaker’s vision and intent, and Sony’s expanded device offering adds more ways for fans to experience the power of IMAX through some of the most iconic films hosted on the platform.”

“Storytelling is at the heart of everything we do at Dolby,” said Mahesh Balakrishnan, Vice President of Consumer Entertainment, Dolby Laboratories. “With Dolby Vision and Dolby Atmos, creatives have a wider set of tools to work with so audiences can experience their stories exactly as they envisioned. Through the combination of Sony best-in-class engineering and Dolby’s industry leading innovations, consumers can enjoy truly cinematic Dolby experiences on their favorite Sony BRAVIA TVs and BRAVIA Theater devices.” 

Additional Key BRAVIA Theater Bar and Quad features:

  • Sound straight from cinema: Supports industry-standard formats including Dolby Atmos®, DTS:X, and IMAX Enhanced.
  • Surround sound: Expand the cinematic experience with optional wireless subwoofer (SW3/SA-SW5) and rear speakers (RS3R/RS5).
  • BRAVIA Theater and TV, the perfect pair: Control the soundbar from the TV menu and hear elevated audio with Acoustic Center Sync when paired with compatible BRAVIA TV models.
  • BRAVIA Connect app: Use BRAVIA Connect app to easily control BRAVIA Theater from your smartphone and change volume, sound profiles, and advanced settings.
  • Supports the latest video and gaming features: Supports video formats 4K HDR, 8K HDR, Dolby Vision, and HDMI 2.1 gaming features 4K120, VRR, and ALLM.
  • Exclusive features for PS5: Level-up with compatibility for BRAVIA TV exclusive features for PS5 – Auto HDR Tone Mapping and Auto Genre Picture Mode.
  • Wireless music streaming: Wirelessly stream music with support for Spotify Connect, Apple AirPlay 2, and Bluetooth.
  • Supreme music quality: Bring music to life with support for high-res audio, low-res upmixing, and 360 Reality Audio.
  • BRAVIA Theater U key features:
  • Best with BRAVIA: The BRAVIA Theater U features 360 Spatial Sound Personalizer technology that delivers a personalized surround sound experience with compatible BRAVIA TVs.
  • X-Balanced Speaker Unit: Optimum speaker size in a compact body increases sound pressure and reduces distortion for clear audio.
  • Gaming Compatible: Enjoy low latency single player gaming with a wired connection.
  • Built-in microphone for hands-free communication: Precisely placed built-in microphone placement provides clear, hands-free calling. Sony’s Precise Voice Pickup Technology utilizes AI signal processing technology to reduce surrounding noise so callers can hear their voice loud and clear, even among busier environments.
  • Comfortable design: Adjustable design allows for a comfortable fit for long listening sessions.
  • Multi-point connection: Connect the BRAVIA Theater U to two devices at the same time and easily switch between them using multi-point connection.


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