Ford Philippines announces judges for 23rd Henry Ford Awards

Ford Philippines announced its panel of judges for the 23^rd Henry Ford Awards (HFA).

Entries undergo a two-phase judging process, with each phase having its own set of evaluators to ensure the consistent credibility of the award-giving body. The first phase of judges is composed of journalism and communication educators, looking after style and substance of content submitted.

The second phase of judges, who are experienced experts and professionals in the fields of marketing, communications and promotions, looks at resonance and overall impact of the content to the intended audiences.

The HFA also has a set of special judges tasked to evaluate creative categories which include photo and video production as well as traditional and digital publishing.

This year’s HFA judges are:  

FIRST PHASE JUDGES

Herwin Cabasal                          Chair, Department of Communication                              Far Eastern University

Dr. Jozon A. Lorenzana                   Chair, Department of Communication                               Ateneo De Manila University

Prestoline Suyat                         Assistant Professor, Department of Journalism

Polytechnic University of the Philippines

Isolde Valera                              Chair, Department of Communication and Journalism       De La Salle University Dasmariñas

SECOND PHASE JUDGES

AA Abjelina                               Head of Public Relations and CSR

Samsung Electronics Philippines Corp.

Adel De Jesus                            Head of Digital Communications

Emperador Distillers, Inc.

Lady Ochel Espinosa                Integrated Marketing and Communications Group Director Asian Institute of Management 

Gabriel Pangalangan                 Content Partnerships Manager for Sports (Philippines)

TikTok

Special Judges

Ian Celis                                      Commercial Director and Founder

Ian Celis Productions

Chino Jayme                               Executive Creative Director

Ogilvy Philippines

Jake Verzosa                              Professional Advertising and Editorial Photographer

Now on its 23^rd edition, the HFA introduced this year two (2) new video categories that will recognize journalism excellence through a social-first lens and captures the most popular way audiences today consume content. These categories are Automotive Short-Form Video of the Year and the Ford Automotive Short-Form Video of the Year.

This year, the HFA received nearly 200 entries across thirteen (13) award categories. Winners will be announced during the HFA Awards Night on May 2024.