Beko Philippines marks its third anniversary with a trade launch highlighting its constantly growing business in the Asia-Pacific and its thriving global appliances brand in the Philippines since it was launched in 2020. In celebration of this event, Beko announced its goal of being the number one European brand in the Philippines in the next five years.
“We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” said Gürhan Günal, Beko’s country director in the Philippines, who also presented the company’s business development plans of EXPAND, GROW, LEAD, CONNECTIVITY and SUSTAINABILITY for the Philippines along with the brand’s hero technologies at the anniversary trade launch.
With its EXPAND strategy, Beko is looking to increase channel partnerships particularly the number of retail partners nationwide to have better reach for customers.
To GROW further, the company will strengthen brand awareness and visibility by investing in digital and traditional media which will provide relevant information. It will also continue its tie-up with its brand ambassador Judy Ann Santos-Agoncillo.
Beko will offer full European style product portfolio and promote the “Live Like a Pro” lifestyle for its customers to experience a more convenient way of living. As part of its brand portfolio, Beko is now the exclusive distributor of Hitachi Major Domestic Appliances.
Beko will also introduce smart and easy-to-connect home solutions that can be connected to Beko appliances using a smartphone.
For its SUSTAINABILITY plans, Beko announced its partnership with Plastic Credit Exchange which serves as a global ecosystem of carefully vetted partners that recover, process, and recycle plastic waste with programs that improve livelihood, scale up social impact, and reduce the flow of plastic pollution into nature. The partnership is in line with Extended Producer Responsibility Law, which holds companies responsible for the plastic packaging they use throughout the lifecycle of their products. It is also the only appliance firm to be listed in Dow Jones Sustainability Indices that evaluate the sustainability performance of firms. Apart from these, Beko’s products are designed to reduce greenhouse emissions.
During the trade launch, Beko Philippines showcased its hero technologies, such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM and many others. These technologies help you live like a pro. Among the products displayed that day were cookers. The HII64205F2MT is a 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone, nine cooking levels and a glass burner plate. Meanwhile, the BBIS14300XCSE 60x60cm. multifunction built-in oven with six cooking functions, including Steam Aid feature for moist and even cooking.
There were also refrigerators, one of the appliances which Beko is famous for. The GNO480E40HFGBPH is a 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, Prosmart Inverter Compressor, in sleek black glass door finish. Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology with Platinum Catalyst, Inverter X Dual-fan Cooling with Eco-thermo sensor. Other appliances include the CEG7302B, a bean-to-cup espresso machine and the BSEOG180/181 2Hp air-conditioner with Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing and HomeWhiz.
Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.