PLDT Global Corporation (PGC), the international unit of the Philippines’ largest fully integrated telco PLDT, has strengthened its broad and long-standing ‘malasakit’ program for overseas Filipinos, by rewarding their hard-earned efforts through ‘OFWins’.
Filipinos abroad were able to join the activity by loading a minimum of P100 through the 41 participating PGC partners and load dealers all over the world.
“OFWins is our way to celebrate the big and small wins of overseas Pinoys. Through this promo, we can give our customers and their families more reason to look forward to a better future. This is also a way for us to continue supporting our partner distributors around the world and boost their engagement with our customers,” said Albert V. Villa-Real, SVP and Chief Commercial Officer at PGC.
Malasakit for global Filipinos
For South Korea-based Donna Quinanola, this promo enabled her to help her family in the Philippines. She bought load from PGC’s partner retailer, Gmoneytrans.
“I am very thankful that I am one of the lucky ones to win. The P20,000-worth of e-gift certificates would really help my family in the Philippines. Because of this, they would have enough groceries at home for a long time, and they could also avoid going outside given the community quarantine restrictions due to the pandemic,” Quinanola shared.
Motorcycle winner Mark Canada who bought load from retailer STC in Kuwait also thanked Smart Load Abroad for the OFWins promo. “This is a big help for our family who maintains a small store at home. This would help us transport our goods and wares from the town center.”
On the other hand, Janice Mesina, who purchased load from NT Wallet App while in Dubai, was able to gift her family member a gadget through the OFWins promo. “Thank you so much, Smart Load Abroad for the awesome gift. The android tablet will be very useful for their online class.”
Smart Load Abroad
As part of PGC’s goal to help improve the lives of Filipinos abroad while keeping them connected with their families back home, customers overseas can enjoy the convenience of reloading their international phones through the Smart Load Abroad Facebook page, powered by PLDT and its wireless unit Smart Communications, Inc (Smart).
Smart Load Abroad (facebook.com/smartloadabroad) enables the overseas Filipinos to send cross-border mobile top-up to their loved ones through the simplified experience of chatting with the Facebook page. Customers simply need to tap the Send Message button to activate the chatbot, and choose to buy Smart or TNT load, Free Bee call plans, or pay Philippine bills while they are abroad.
This broad program to assist in the various needs of overseas Filipinos falls under PLDT’s group-wide commitment to Awesome Customer Experience and Quality of Service, one of the seven pillars that comprise the company’s sustainability framework. With the UN Sustainable Development Goal #9: Industry, Innovation, and Infrastructure as PLDT’s SDG anchor, OFWins is aligned with the company’s sustainability focus area of connecting everyone, everywhere.
