Connect with us

Hi, what are you looking for?

APPS

POND’S drives user engagement in SEAsia with new campaign on Shopee

This campaign integrates POND’S cutting-edge Skin Advisor Live (SAL) AI chatbot exclusively on Shopee for the first time. The partnership enables POND’S and Shopee to capture more digitally savvy consumers in the region and drive higher engagement, as e-commerce becomes an increasingly important channel of growth.

POND’S partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch the ‘Smarter Skincare Just For You’ regional campaign.

This campaign integrates POND’S cutting-edge Skin Advisor Live (SAL) AI chatbot exclusively on Shopee for the first time. The partnership enables POND’S and Shopee to capture more digitally savvy consumers in the region and drive higher engagement, as e-commerce becomes an increasingly important channel of growth. In the Philippines, e-commerce has tripled the growth of Unilever’s skincare category, year-over-year.  

The campaign integrates POND’S AI-powered beauty tech solution with Shopee’s proven  engagement tools to deliver an innovative and personalized online shopping experience. Based  on SAL’s free skin analysis, users can gain a deeper understanding of their skin and buy the most effective skincare products, all from the comfort of their homes. This provides a simple one-stop beauty solution for consumers who are often overwhelmed with beauty choices online.  

The campaign has been rolled out in phases across four markets in Southeast Asia including  Indonesia, Philippines, Thailand, and Vietnam.  

Consumers rely more on beauty tech tools to make purchase decisions 

The sales of skincare products is expected to grow at double-digit numbers until 2023 in Southeast Asia. The Beauty & Personal Care category has consistently seen strong demand on Shopee, as more consumers prioritize self-care by shopping for skincare products. These trends drive more brands to expand online in order to meet growing demands and to find more innovative ways to engage their customers. 

Advertisement. Scroll to continue reading.

To better serve consumers who are going online to research and shop for beauty products, POND’S brings the success of its unique Skin Advisor Live AI Chatbot to an e-commerce platform. Together with Shopee, its preferred regional partner, POND’S will pilot this initiative across four of its key markets in the region. 

Following the launch of SAL on Facebook Messenger across 9 countries last year, POND’S  observed that up to 98% of consumers cited that they enjoyed their interactions with SAL. This innovative feature helps customers analyze their skin types, find the right skincare products, and add these items to their shopping carts. Shoppers simply have to follow the easy ‘Chat, Snap, Buy’ three-step process by messaging the Unilever Beauty Official Store on Shopee. 

“Our mission has always been to provide consumers with expert skincare solutions to enable  them to look their best every day. When faced with so many beauty choices available online, we  understand it can be overwhelming and challenging for consumers to pick the right skincare  products. By integrating SAL, POND’S virtual beauty advisor, on Shopee’s robust chat platform, we can help consumers quickly find the products that suit their unique skin type. They don’t have to rely on trial and error in hopes of finding the best fit for their skin, making  beauty an enjoyable experience,” says Rohit Bhasin, Global Brand Vice President at POND’S.  

Martin Yu, Director at Shopee Philippines, said, “We are honored to be the first and  exclusive e-commerce platform to partner with Pond’s on this innovative campaign. We’re always  looking for ways to explore and launch new ideas, tech, and products with brands. We also want to provide fresh experiences for our Shopee users who trust us for a seamless and unique shopping  experience. This partnership comes at an opportune time to empower users to invest in quality products catered to their skincare needs through edu-tainment and promotional deals this new year.”  

Innovative in-app engagement drives user conversion during Regional Brand Day event 

The ‘Smarter Skincare Just For You’ regional brand day campaign creates a convenient and  seamless in-app shopping experience on Shopee. With just a click, users can learn more about each product before making a purchase.  

By leveraging Shopee’s marketing tools and core engagement features, the digital campaign will also deliver relevant beauty content via Shopee KOLs, social media, and co-branded videos. These interactive bite-sized beauty content will debunk beauty myths and equip users with knowledge and tips to discover and experiment with beauty products online.  

Advertisement. Scroll to continue reading.

POND’S has also leveraged on the popularity of livestreaming to cut through the clutter online,  increase user engagements, and drive sales conversion through livestream giveaways and  rewards. 

“We are confident that this exclusive partnership with Shopee will help elevate our brand  presence online, thus accelerating our growth in the region. We believe that the future of beauty  will integrate more smart technology as consumers themselves become more discerning about  the products they choose,” Rohit Bhasin, Global Brand Vice President, POND’S added. 

From January 20 to 22, the ‘Smarter Skincare Just For You’ campaign will feature exclusive deals and promotions: 

  • Discounts up to 50% off on selected items
  • Three lucky winners can take home one of the following prizes: a Panasonic Facial Steamer, a Panasonic Facial Cleanser, or ₱10,000 worth of POND’S vouchers for a minimum spend of ₱999 on January 22
  • Free POND’S Serum Mask, LED mirror, or manual face massager with a minimum spend of ₱799

Find out more about the campaign at https://shopee.ph/m/unilever-super-brand-day on January 20, 2021.

Advertisement

Like Us On Facebook

You May Also Like

HEADLINES

The company has also engaged the Philippine Red Cross for needed RT-PCR (reverse transcription-polymerase chain reaction) tests which use swabs for the nose or...

GAMING

A reason for these breaks may be to find a distraction from high workloads, which was also cited as the most common reason to...

BUSINESS

In the Philippines, manufacturing industry has the biggest share in safety related accidents since 2015 according to the Philippine Statistics Office’s data on Safety...

Biz Solutions

IBM announced the availability of Red Hat software on IBM Power Systems, as well as new IBM Power Systems hardware.

HEADLINES

Providing a sense of security for its subscribers has pushed Converge to also provide quick access to online support while raising awareness through online...

HEADLINES

New research published today in JAMA Network Open shows the effectiveness of a digital healthcare treatment with the potential to save insurance companies and...

APPS

Compared to patients who did not use mHealth applications, patients who used the apps had better health outcomes and were able to regulate their...

HEADLINES

Now in its ninth year, the IdeaSpace acceleration program aims to attract tech and tech-enabled startups focusing on sectors creating new essentials for individuals,...

Advertisement