The-AsiaGroup.com Inc. announced the launch of Kalaro on October 12, 2020. It will be Asia’s first fully-integrated end-to-end Esports digital platform made in the Philippines by an internationally-experienced team of Filipino tech-experts.
Kalaro continues to garner formal alliances from international corporate brands namely National Computer Systems (NCS) of Singapore, ERNI from Switzerland, and local companies Union Bank of the Philippines, DragonPay, GCash and Globe Labs.
“We are thrilled to finally unveil Kalaro to be the catalyst in rapidly developing world-class Filipino Esports talents. With the incredible support we are getting from our partners and the gaming community, we’re excited to realize the synergy Kalaro will create among corporate brands and more than 30+ million Esports enthusiasts in the Philippines,” said Renalyn B. David, Board of Directors Member of The-AsiaGroup.com Inc./ Pnex Int’l Corporation.
NCS handles the technology cloud infrastructure to ensure that Kalaro is globally available to all Filipinos 24/7. They also handle the various integration requirements of Kalaro so that it can connect online to all other apps like Facebook, GCash, DragonPay, Twitch, and other 3rd-party systems.
On the other hand, ERNI is responsible for the design of the User Interface (UI) and overall User Experience (UX); translating these designs into actual working systems for Kalaro users to enjoy. Together with the in-house tech experts of The-AsiaGroup.com, Kalaro has achieved the global standards in software (app) design and development.
“Kalaro was able to capture the aspirations of all the eSports stakeholders and present it in a creatively designed User Interface (UI) which results in a fun, easy to use and with a comprehensive set of features fitting to the demands of tech-savvy millennials and Gen Zs,” said David Nithyananthan, Co-Founder of The-AsiaGroup.com Inc./Pnex Int’l Corporation.
The digital platform also paves the way for corporate brands to collaborate with Kalaro’s stakeholders. They can have storefronts inside Kalaro to enable them to promote and sell their products online to Kalaro users. Brands can also sponsor gamers, streamers, teams and leagues. Kalaro members can electronically transact 24/7 anywhere around the globe. This e-wallet feature of Kalaro is powered by Union Bank of the Philippines, DragonPay, GCash, and Globe Labs.
On its launch in October, the nationwide online sign-up will be made available to Esports fans and players. Interested gamers can join Kalaro using their mobile number, Facebook, Twitch, Razer, or Google accounts.
“We at Pnex Int’l Corporation are both proud and excited to launch our Esports platform, initially, to the Filipino gaming community. The more than 30 million Filipino gamers are a huge market and Kalaro will surely be their gaming companion. Our team has done an incredible job in creating a world-class product we Filipinos can all be very proud of,” said Marvin Alberto, President of Pnex Int’l Corporation.
The timeliness of Kalaro seems to be in perfect alignment with the need to boost the Philippine economy. Kalaro can mobilize the 30+ million Filipinos gamers market for some economic activities which would give jobs to corporate brands who will focus on this market segment, create work-from-home opportunities for streamers and gamers, spark some consumer spending and at the same time hone future Esports world champions.
