Audio systems provider Sennheiser has entered into a partnership with JB Music, a local musical instruments and audio equipment store, to boost its market presence in the Philippines.
The joint venture was made official with the signing of a Memorandum of Understanding by representatives from two companies.
Through the collaboration, Sennheiser Asia’s audio technology and systems will be made accessible to Filipino audiophiles as JB Music was allowed to distribute Sennheiser audio equipment and products, including its highly acclaimed Pro Audio Solutions, the XS Wireless Digital, Evolution Wireless G4, and Digital 6000, in all its stores in the Philippines.
According to Martin Low, managing director at Sennheiser Asia, the Philippines is a crucially strategic market for them in the region. “Known for their love of karaoke and good music, the Filipinos are certainly one of our target customers. The thriving local entertainment industry likewise calls for reliable musical equipment and we are committed to making a difference with our sound.”
Sennheiser is optimistic its tie-up with JB Music will help further grow its market in the Philippines. With 45 years in the industry, JB Music has solidified its position in the local music scene as a provider of reliable musical instruments, professional audio equipment and other related accessories.
“Our partnership with JB Music will significantly reinforce Sennheiser brand awareness and recognition toward strengthening our position in the Filipino professional audio solutions segment,” shares Low.