As consumer expectations heighten and e-commerce sales continue to rise, Genie Technologies (GenieTech), a leading solutions provider, says that businesses too slow to adapt to the ever-changing digital world have a tough road ahead.
According to a 2018 study conducted by Nielsen, the global fast-moving consumer goods (FMCG) e-commerce platform will reach over US$400 billion and will account for 10 to 20 percent market share.
As such, there are now more consumers who are buying online through omnichannel facilities, especially with the advent of mobile devices and digital tools that are changing the brand-to-customer experience.
GenieTech Philippines COO Mahesh Gopinath said that this trend is also pertinent to the Philippine market, with over 67 million Filipinos now using the Internet.
“Retail is not complicated but, old strategies are failing to address customer problems due to the changing demands of the market. By taking advantage of omnichannel facilities, businesses can provide an even better experience to their customers,” said Mahesh.
Mahesh also noted that omnichannel is about connecting the customer journey. From the stores to the apps, to the desktops, to the tablet, omnichannel solutions are proven technologies that provide a seamless customer experience. It connects multi-channel listing, POS, inventory management, and other solutions to consolidate customer data from all points of the buying process.
“Retailers are competing to provide the best customer experience. Omnichannel solutions are the way to provide customers with a seamless online and offline experience,” Mahesh added.