Electrolux Major Appliances EMEA today announced a partnership with Innit, a Silicon Valley-based eating technology company. Electrolux products will work with Innit’s platform to help consumers throughout the cooking journey, from inspiration to shopping and cooking.
The Innit app recommends personalized meals based on diet, allergies, and preferences. After users register their connected or non-connected Electrolux appliances with Innit, the platform will automatically tailor content, meals, and guidance to the specific cooking programs and capabilities of their appliance.
“Innit is an excellent partner for Electrolux. Together, our technologies will help home cooks that struggle with time, ingredients and multitasking, to enjoy cooking more than ever before,” said Dan Arler, head of Electrolux Major Appliances EMEA. “Strategically, this is a great example of how can develop new business models and relationships with consumers around the ecosystem of the smart kitchen. We’re very excited about this as a future growth driver.”
The joint Electrolux-Innit experience will be available from the first quarter of 2019.