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PLDT launches SD-WAN service at digital convention

At the 2018 Philippine Digital Convention, PLDT Enterprise, the B2B arm of one of the country’s ICT and digital services provider, officially rolled out software-defined wide-area network technology (SD-WAN), the next generation of managed data services that promise to give customers more control over their business.

SD-WAN interconnects enterprise networks, data centers, and the cloud with each other—enabling customers to be agile despite geographical distances via a powerful and secure platform.

PLDT VP and Head of Enterprise Core Business Solutions Jojo Gendrano says this brave new technology is a step forward towards providing enterprise customers the ability to better fit their data, application needs, and their budget to the underlying network service supporting those applications. Additionally, SD-WAN allows customers to be more agile by enhancing business productivity.

“Branch heavy industries like banking and finance, as well as the retail industry, can further improve data uptime especially as their applications become data dependent, centralized, or more focused to the cloud. Similarly, BPOs can better address seasonality requirements of their clientele,” Gendrano says. 

Early this year, PLDT Enterprise officially partnered with global software-defined network and services provider Zenlayer, adding to the group’s already robust international offerings.

“We are very excited to introduce SD-WAN technology to the Philippine market. Local enterprises are always looking for ways to easily scale their business requirements up or down, and this will allow them to do so in real-time making for simpler, more efficient management of resources,” says SVP and Head of PLDT and Smart Enterprise Business Groups Jovy Hernandez.

PLDT’s extensive SD-WAN portfolio and slew of partners cover international network requirements. The leading telecommunications provider also owns the largest software-defined, network-connected data centers in the country, as well as a top-notch security operations center.

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2018 Digicon

One of the largest and most recognizable digital conventions in the Philippines, the two-day convention—in partnership with premier global market intelligence provider International Data Corporation (IDC)—brought together over 1,000 C-level executives, business owners, and key decision makers, designed to connect them with both local and international thought leaders and pioneers in technology.

“Digital innovation is at the core of our business transformation at the PLDT Group, given the constantly evolving technology landscape of today. The future of societies and enterprises is anchored on its ability to evolve—and to deal with ever present disruption is to adapt to what’s here, what’s now, and what’s about to come,” said PLDT and Smart EVP and Chief Revenue Officer and ePLDT President and CEO Eric R. Alberto.

Carrying the theme, “Be Fearless,” the 2018 Digicon was an avenue to introduce the PLDT group’s bold new products and innovations at the Digital Expo, headlined by its Cloud Line, SD-WAN, and ePLDT Cyber Security services. Attendees were also given exclusive access to an array of other groundbreaking technology through the Expo, via experiential exhibitions and live demonstrations, such as virtual reality content holograms.


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