By Lily Asis
Marketing has changed its traditional ways and have embraced new and innovative approaches that include the internet, social media and the smart phone. Experts have given the name of influencer marketing to this form of marketing and have been adopted by many organizations in the world.
However, the one industry falling behind is such marketing is the gaming companies. They have taken the marketing approach to a new height and influencer marketing is most influential in the gaming industry. You can see examples in advertisements where Activision used professional athletes to market their new version of Call of Duty game.
The sponsor of professional teams of the Overwatch League watched by thousands of live viewers, also uses the same marketing technique which attracts users just like with a Tropicana Casino Promotional Code.
Marketers in the gaming industry need to change their focus on influential marketing as it is the need of the moment. The marketing can be as successful as attracting 30,000 beta signups in 24 hours from a video on YouTube with 40,000 subscribers! Now you can understand how lucrative the cost of acquisition is! Let’s now explore the three components of influencer marketing.
Product or Brand
Gamers need to improve their game or increase attendance in meets or tournaments. Such influencers help the gaming companies to promote and market their games and services. Gaming is good and the influencers set the stage to attract players to attend marketing events.
Influencer or Influencers
The gaming industry has influencers who create entertainment to content for the video game companies. There are many common platforms that can be used to market such games like Instagram, YouTube, Twitch and Twitter. Marketers have to understand the utility of each platform and how they can affect the users and the marketing decisions.
Approach of Marketing
The approach of how you promote your product or service is the most important. Brands can consult the influencers and show their request in working with them. The influencers can use their own ideas, content, methods and followers to market the products successfully.
Even industries other than gaming can take help of this marketing approach. Look for influencers who have large followers and popularity. Then you can work with them to develop ideas and promote your service or product. The business landscape is ever changing and we marketers need to adapt to it constantly to remain successful to woo the customers.
Building the Right Audience
It is all about brand loyalty and trust today.
Marketing, as we know it, has changed in the recent times. It is not just about focusing on traditional modes of advertisement to get a better ROI. Instead, it is about looking for ways to get the best results, like bringing in people who love your products to talk more about you. Influencer marketing has the potential to bring in more sales, and it is the new type of word of mouth publicity that companies need today to edge past its competition.