Samsung Electronics and Disney are bringing Disney characters to life as new AR Emojis for the Galaxy S9 and Galaxy S9+. Starting today, Galaxy S9 and Galaxy S9+ users will be able to access Disney characters – Mickey Mouse and Minnie Mouse – directly from their phone to create personalized messages. Characters from favorite Disney films including The Incredibles, Zootopia, and Fro zen will roll out throughout the year.
“By extending our characters and stories to new digital platforms, we are creating daily Disney experiences everywhere our audience goes, and we are able to draw in new generations of fans,” said John Love, VP, apps at Disney Consumer Products and Interactive Media.
“With more than six billion emojis sent daily, our goal with developing AR Emoji was to provide a fun, exciting way to communicate and a new way to bring animated images to life,” said Younghee Lee, CMO and EVP of Samsung Electronics. “We knew there was no one better to partner with than Disney – creator of some of the most beloved characters in history – to make our AR Emojis the happiest faces on earth and give our users access to the most popular characters to share with friends across platforms.”
Beginning on March 16, users with Galaxy S9 and S9+ smartphones can download Disney characters from the AR Emoji mode on their camera.
Launching alongside the Galaxy S9 and S9+, AR Emojis allow users to create customized messages to send to friends. The AR Emojis use deep learning and facial recognition technology to map more than 100 facial features to produce a 3D replica. AR Emojis offer 18 pre-set stickers using standard AGIF file format. The AR Emoji can also be pinned on the Always On Display.