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iflix releases revamped and improved user experience and features

iflix, a Subscription Video on Demand (SVoD) service for emerging markets, released an all new revamped and improved iflix user experience and features.

iflix, a Subscription Video on Demand (SVoD) service for emerging markets, released an all new revamped and improved iflix user experience and features.

The upgrade represents the latest evolution to iflix’s service with an all new focus on individual customer experience. New Channels, ADD and FOLLOW features enable personalized experiences and ways of discovering new content, with additional improvements to speed and performance.

Channels combines the traditional pay television with benefits of on-demand services. Working with traditional studios and channel providers, iflix created on-demand ‘channels’ for users to enjoy on their terms, showcasing entertainment studios and brands along with users’ favorite content genres, available for the first time in a digital non-linear service.

With new personalized onboarding, users can now select their favorite Channels and receive recommendations optimized with their preferences and viewing history, as well as ADD TV shows, movies and Channels to their iflix homepage.

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iflix’s proprietary personalization engine is based on internally designed algorithms taking into account local cultural nuances in each market and tested over a six-month period. The result is a personalized, unique user experience for each individual user.

All new Follow function will additionally enable users to follow playlists curated by their favorite People (influencers and celebrities) to discover new shows.

iflix co-founder and CEO Mark Britt commented: “This evolution begins to blur the distinction between traditional Video on Demand and traditional Pay Television.”

iflix started operating in in May 2015. It is now available to over one billion consumers across 20 territories throughout Asia, the Middle East and North Africa.

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