The Internet and Mobile Marketing Association of the Philippines (IMMAP) is set to hold its second IMMAP digital congress to encourage marketing practitioners to level up their skills in the evolving digital industry.
With Digital Transformation at its core, DigiCon DX 2017 or “DX: The Culture of Digital Transformation,” will spotlight on culture as a means to help Filipino marketers adapt in this era of digitization.
“True digital transformation will touch every aspect and process of a business; it can never be about technology innovation alone,” said DigiCon 2017 chairman Eduardo Mapa, Jr. “It is about changing the way businesses create value for customers, and how people work. It embraces the transformation of people, organizations, operational processes, and customer relationships.”
A part of its 5+1 track offerings this year, DigiCon will present programs and activities that put focus on people and organization preparedness.
During this congress, experts and acknowledged regional and global thought leaders will discuss the leadership and organizational capabilities needed to become digitally sustainable. Among them will be Google APAC Director of People Services DN Prasad; Deloitte Digital Regional Head of Strategy Amer Iqbal; DDB Group Hong Kong Head of Strategy and Innovation Andreas Krasser; APAC Head of Planning and Strategy Chris Stephenson; SAP Asia Vice-President and Digital Leader for Conglomerates Koert Breebart; and Microsoft Philippines Solutions Head Rey Lugtu.
More information at digicon.com.ph.
