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Robinsons Supermarket automates inventory, replenishment with JDA

Large supermarket chain in the Philippines addresses highly segmented customer base, increase productivity of its stores and improved efficiency with its processes.

Robinsons Supermarket upgraded its JDA Merchandise Management System and JDA Space Planning footprint to improve and streamline its database management capabilities and automate its operational processes.

Robinsons Supermarket is a subsidiary of Robinsons Retail Holdings Inc. (RRHI), the second largest multi-channel retailer in the Philippines with $2.1 billion in net sales in 2016. Founded in 1980, RRHI operates six business segments, with nearly 1,600 stores and an additional 1,912 franchised stores of The Generics Pharmacy as of December 2016.

According to Robina Gokongwei-Pe, president and COO at Robinsons Supermarket: “As the supermarket is a non-discretionary format that serves the daily needs of our customers, we have to ensure that the products that meet these needs are always available on-shelf. An efficient and equipped supply chain process powered by JDA has enabled us and our vendors to address the persistent challenge of on-shelf stock availability.”

As Robinsons ventured into three more sub-formats under the tradenames of Robinsons Easymart (minimart), Robinsons Selections (premium supermarket), and Jaynith’s (discount supermarket), it required a scalable ecosystem of solutions that could handle the demands of the business. More than ever, Robinsons needed to view its stores, customers, and SKUs through different lenses to create more customized programs for shoppers. This upgrade enables Robinsons Supermarket to address the changing needs in price, promotions management, analytics, database management, backend processing and record management.

Robinsons operates an integrated ecosystem of solutions from stores to a central office where JDA Merchandise Management System serves as its core transactional and operational system handing PO management, price and cost, transfer, and database management, rebate and adjustments as well as warehouse management. Its point-of-sale (POS) solution sends data to JDA Merchandise Management System, where a customized auto-replenishment system generates suggested orders that are pushed to vendors via a supplier portal. Deliveries to the distribution center (DC) and stores are also handled in JDA Merchandise Management System. JDA Space Planning is used to create generic planograms which are incorporated with display guidelines to help stores execute the display of the items on-shelf.

Robinsons can now create purchase orders with larger amounts and quantities to cater to growing consumer requirements, attach unlimited attributes to SKUs and stores to help provide a deeper analysis of data, and assign longer reference series to transactions to avoid constant purging of records. It also provided improved backend processing of data and transaction management capabilities, allowing Robinsons to focus on its customers. Planogram visualizations created from JDA Space Planning made display guidelines easier to understand and follow, and has improved the compliance with plans and strategies in stores.

Moving forward in 2017, Robinsons plans to improve and upgrade its category management capabilities by implementing JDA Assortment Planning, JDA Floor Planning, and JDA Space Planning Automation solutions.

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