Yahoo announced the new Yahoo Homepage, along with updates to Yahoo News for users in the Philippines. These changes, hosted on a Philippines domain – ph.yahoo.com – is expected to provide a more unified experience across the Yahoo homepage and core properties, offering a better way to consume, engage, and discover the quality content users have come to expect.
The new Yahoo homepage is designed keeping user behavior in mind. Yahoo is making it easier for users to get all the latest news and content, in less time. People no longer need to open individual articles in multiple browser tabs; instead, they can simply scroll through related stories inline. They can also engage in conversations, share what they are passionate about with a tap, and like their favorite articles by clicking on the heart icon.
Up top, Yahoo’s editors pick some of the most important stories people need to know, alongside content most relevant to them. Over time, as users click on more content, the Yahoo stream becomes more tailored to their interests. The more people use homepage, the better their experience will be.
Yahoo News provides content relevant to Filipinos, ranging from international and local politics to sports and entertainment to viral videos. For example, users can read articles – or watch videos – about the latest government pronouncements, get updates on NBA games, or find out what local artistas or Hollywood celebrities are up to.
The new upgraded design for Yahoo Philippines will provide users with a new experience which includes considerably faster page load, more seamless surfacing of slideshows, videos and original content and a more conformed platform.
This major redesign of the homepage and core properties lays the foundation for upcoming new features across platforms.
