Samsung’s new QLED TV campaign allows users to find their ‘perfect color’

Posted on Apr 19 2017 - 1:49am by Upgrade Staff
Samsung Electronics launched its new global social media campaign, “Find Your Color,” allowing users to identify their most preferred color among one billion colors, based on the social media photos they have shared. 

The campaign, which will run across Facebook, Instagram and Twitter, consists of a mobile site titled “Find Your Color” (Samsung.com/FindYourColor) that allows users to share and participate with the hashtag #FindYourColor #QLEDTV. The site analyzes a consumer’ images shared on her/his social channel to find the most frequently used color for the user, and return a unique color swatch overlaid on the user’s profile picture, allowing them to share on their Facebook or Instagram.

The mobile microsite also contains an interactive experience that showcases imagery and content generated by social influencers and participants.

The Find Your Color campaign aims to engage millennials through a multi-channel social and digital media approach.

The campaign follows on the heels of the introduction of Samsung QLED TV at CES 2017 in Las Vegas.

Samsung’s QLED TV features a design devised with the lifestyle of millennials in mind and comes with benefits including an Invisible Cable and No Gap Wall-Mount, allowing the TV to be placed and showcased wherever a consumer may want in her/his home.

Related Posts

Samsung 360 Cassette launched Today’s fast-paced world has people spending majority of their time in the workplace. Because of this, businesses must always ensure that their space ...
Samsung drives 2014 Q1 tablet market growth According to the latest research from Strategy Analytics, global tablet shipments reached 56.7 million units in the first quarter of 2014. Samsung clo...
Pay TV providers finding new ways to monetize cost... Amdocs, a provider of software and services to communications and media companies, announced the findings of a new global survey of the world’s leadin...
Urban Armor Gear launches three new cases for Sams... Urban Armor Gear (UAG), a player in rugged, lightweight, military-spec drop tested mobile accessories, introduced protective cases for the new Samsung...
LG Electronics launches world’s first Curved OLED ... Electronic products maker LG Electronics has launched in the Philippines the world’s first Curved OLED (organic light emitting diode) 55-inch TV which...
VIZIO announces rollout of 2nd Ultra HD line-up VIZIO has announced the rollout of its second Ultra HD line-up, the all-new 2015 M-Series Ultra HD Full-Array LED Smart TV collection. Backed by the b...
Decline in Apple and Samsung shipments drag tablet... Global tablet market shipments fell 9% as market leaders Apple and Samsung experienced double digit declines but smaller vendors are capitalizing more...
Disney characters brought to life on Samsung Galax... Samsung Electronics and Disney are bringing Disney characters to life as new AR Emojis for the Galaxy S9 and Galaxy S9+. Starting today, Galaxy S9 and...
Samsung, Apple to lose global smartphone market sh... Samsung's and Apple's global smartphone shipment market share will decline to around 25% and 14%, respectively, by 2015 (2013: 31% and 15%), says Fitc...
Apple is still the most innovative company; Samsun... In the 2014 list of most innovative companies released today by The Boston Consulting Group (BCG), technology and telecommunications companies once ag...
About the Author

Leave A Response