Samsung’s new QLED TV campaign allows users to find their ‘perfect color’

Posted on Apr 19 2017 - 1:49am by Upgrade Staff
Samsung Electronics launched its new global social media campaign, “Find Your Color,” allowing users to identify their most preferred color among one billion colors, based on the social media photos they have shared. 

The campaign, which will run across Facebook, Instagram and Twitter, consists of a mobile site titled “Find Your Color” (Samsung.com/FindYourColor) that allows users to share and participate with the hashtag #FindYourColor #QLEDTV. The site analyzes a consumer’ images shared on her/his social channel to find the most frequently used color for the user, and return a unique color swatch overlaid on the user’s profile picture, allowing them to share on their Facebook or Instagram.

The mobile microsite also contains an interactive experience that showcases imagery and content generated by social influencers and participants.

The Find Your Color campaign aims to engage millennials through a multi-channel social and digital media approach.

The campaign follows on the heels of the introduction of Samsung QLED TV at CES 2017 in Las Vegas.

Samsung’s QLED TV features a design devised with the lifestyle of millennials in mind and comes with benefits including an Invisible Cable and No Gap Wall-Mount, allowing the TV to be placed and showcased wherever a consumer may want in her/his home.

Related Posts

Samsung’s Galaxy Tab A with S Pen is also an LTE p... Samsung has announced the availability of the slim and sleek 8-inch Galaxy Tab A with S Pen, a slimmer, lighter version of its predecessor, the 8-inch...
Samsung, Apple to lose global smartphone market sh... Samsung's and Apple's global smartphone shipment market share will decline to around 25% and 14%, respectively, by 2015 (2013: 31% and 15%), says Fitc...
YouGov: In APAC, awareness of video streaming is l... After launching in Australia, New Zealand and Japan in 2015, the streaming video provider Netflix further expanded its footprint to other countries in...
Samsung launches curved UHD TV; kit allows upgrade... Samsung Electronics Philippines Corporation has launched what it claims is the world's first curved ultra high-definition (UHD) TV. With a suggeste...
Gadget love is in the air with the Great Samsung S... Gadget love is in the air with Samsung’s biggest sale of the year: The Great Samsung Sale! From February 14 to March 23, Samsung smartphones, table...
Be one of the first to own a Galaxy Tab S Samsung is giving you the chance to be one of the very first owners of its very first flagship tablet, the Galaxy Tab S and will be throwing in a whol...
Samsung, Marvel partner for Galaxy S6, Galaxy A5 c... To further highlight Samsung’s Galaxy S6, the company released plastic covers derived from a partnership with Marvel’s Avengers: Age of Ultron. Specif...
PH is 3rd largest smartphone market in SE Asia; Ch... A total of 26.8 million mobile phones were shipped to the Philippines in 2014, according to IDC’s Asia/Pacific Quarterly Mobile Phone Tracker. The sha...
Samsung’s smart watch now available from Sma... Smart Communications, Inc. (Smart) has announced the availability of the Samsung Galaxy Gear, the revolutionary companion device for the Galaxy Note 3...
Samsung launches Galaxy J7 Core Samsung unveiled its latest smartphone, the Galaxy J7 Core, which has features for those who want gaming on-the-go. The Galaxy J7 Core is built...
About the Author

Leave A Response