The campaign, which will run across Facebook, Instagram and Twitter, consists of a mobile site titled “Find Your Color” (Samsung.com/FindYourColor) that allows users to share and participate with the hashtag #FindYourColor #QLEDTV. The site analyzes a consumer’ images shared on her/his social channel to find the most frequently used color for the user, and return a unique color swatch overlaid on the user’s profile picture, allowing them to share on their Facebook or Instagram.
The mobile microsite also contains an interactive experience that showcases imagery and content generated by social influencers and participants.
The Find Your Color campaign aims to engage millennials through a multi-channel social and digital media approach.
The campaign follows on the heels of the introduction of Samsung QLED TV at CES 2017 in Las Vegas.
Samsung’s QLED TV features a design devised with the lifestyle of millennials in mind and comes with benefits including an Invisible Cable and No Gap Wall-Mount, allowing the TV to be placed and showcased wherever a consumer may want in her/his home.