JBL Concept Store owner Beyond Innovations opened its 11th JBL concept store at the Upper Ground Floor, New Wing of the Festival Mall in Muntinlupa City. The store eyes to bring the latest JBL, Harman/Kardon and AKG technologies and devices to more customers.
To date, JBL Concept Stores now have five stores in Bonifacio Global City, Fairview, SM Mega Mall, SM City North and Festival Mall; and six pop up stores located in Trinoma, Marikina City, SM Mall of Asia and other malls.
Upon entering the JBL Festival Mall store, consumers can see displays of home theater speakers and sound bars, with 5.1 Home Theater speaker system available for testing either for playing movies or music, and a projector for larger viewing.
Inside the store are portions for latest devices consisting of home audio products, loudspeakers and headphones. The right portion of the store, where headphones and portable speakers are displayed, features modules with TVs showing slideshows and videos of latest products.
Manned by four personnel, the JBL Festival Mall store is now selling JBL and Harman/Kardon products, and new releases including JBL Charge 3, a portable, waterproof stereo speaker; JBL Everest 300BT; JBL Cinema SB450; Harman/Kardon Onyx Studio 3; Harman/Kardon SOHO BT; and Harman/Kardon Sabre 35.
According to Larry Secreto, brand activation head of Harman’s Philippines office, a pop up store will be opened in Cebu before Christmas, and expansion plans are also underway with the putting up of additional five to six stores in Metro Manila and in provinces next year. Cities tapped include Davao, Cagayan de Oro, Iloilo and Bacolod.