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Shell, PNP launch ‘Itaga mo sa Bato Quick Alert’ app

Shell service stations nationwide will now be serving as emergency alert hubs to the public, wherein motorists inside or within the vicinity of a Shell station can report an emergency directly to the Philippine National Police’s command center.

Shell service stations nationwide will now be serving as emergency alert hubs to the public, wherein motorists inside or within the vicinity of a Shell station can report an emergency directly to the Philippine National Police’s command center.

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This is made possible through the Itaga mo sa Bato Quick Alert app, which has been installed in every Shell service station in the country.

Pilipinas Shell and the PNP, together with the Association of Pilipinas Shell Dealers Inc., launched the app with the signing of a memorandum of understanding, where the partners renewed their commitment to work together to heighten efforts to keep communities safe.

“We are happy to continue this partnership with the Philippine National Police. With our goal to increase safety and security in our Shell stations, it is important that we work hand in hand with institutions that share the same objectives as we do, especially in providing a safe environment for Filipino motorists. We are also honored to be chosen as their partner in launching the ‘Itaga mo sa Bato Quick Alert’ app,” said Juan Paolo Montoya, president of APSDI.

Shell has a nationwide presence of over 960 stations, spread out in Luzon, Visayas, and Mindanao. The stations will provide the PNP with a wider community network to help alert them in the event of a crime, or during emergencies such as fire or accidents.

In an emergency, motorists can go to the nearest Shell station to report their incident. Using the quick alert app, staff from the station can report the emergency directly to PNP’s command center at the press of a button, enabling the command center to refer the incident to the nearest police station for a quick response.

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In cases wherein an emergency happens outside the station, customers can still call their local Shell station and have staff report the incident for them through the app.

Since 2008, Shell’s partnership with PNP has produced various efforts that helped in driver education on safety tips that can be applied in their daily lives. This year, these initiatives are expanded by the oil giant, contributing to several projects of the PNP as one of its innovative methods in improving the country’s front-line services.

According to Cesar Romero, country chairman of Pilipinas Shell, “For over 100 years, Pilipinas Shell’s products and services have evolved to meet the changing needs of Filipino motorists. More than our quality products, we want our customers to know that Shell is their partner on the road. We want our customers to feel that in their every visit to a Shell station, we always keep their welfare at the heart of our business.”

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